Nissan Kicks E-Power Confirmed for European Market with UK Production











Nissan is committing a substantial £170 million ($230 million) investment into its Sunderland manufacturing facility to commence production of the Kicks, a compact crossover that has achieved significant global sales of 1.8 million units but has not been officially introduced to the European market until now.
The Kicks will incorporate Nissan's advanced third-generation E-Power hybrid system, destined for customers across the UK, Europe, and Turkey. This strategic expansion adds the Kicks to Sunderland's distinguished lineage of manufactured vehicles, which began with the Bluebird and includes popular models such as the Primera, Micra, Almera, Note, Qashqai, Juke, and Leaf. The E-Power system differentiates itself from conventional hybrids by exclusively utilizing an electric motor for propulsion, with a 1.4-liter gasoline engine functioning solely as a generator. This innovative setup combines five key powertrain components—motor, generator, inverter, reducer, and increaser—into a single integrated unit. Nissan has long advocated for greater recognition of its E-Power technology in markets where full electric vehicle incentives were previously inaccessible. The inclusion of the Kicks into Sunderland's production line, alongside the Qashqai and Juke, reinforces the plant's role as a central hub for Nissan's hybrid and electric vehicle strategy in Europe.
This investment coincides with the Sunderland plant's 40th anniversary, a facility that has produced over 11 million vehicles since 1986. UK Business and Trade Secretary Jonathan Reynolds lauded this announcement as a vote of confidence in British manufacturing, emphasizing its positive impact on job creation and regional economic development. The plant, which currently employs approximately 6,000 individuals, benefits from established expertise in producing electrified vehicles, making the adaptation for Kicks production a seamless transition. Adam Pennick, Vice President of Manufacturing at the Sunderland plant, expressed that this allocation is an ideal way to commemorate their four decades of operation. With the upcoming trial production of the all-electric third-generation Juke and the consolidation of Qashqai, Juke, Leaf, and Kicks onto a single assembly line, Nissan is strategically positioning Sunderland as its key European stronghold for hybrid and electric vehicle manufacturing, demonstrating its commitment to meeting evolving market demands.
Nissan's continued investment in its Sunderland plant is a testament to foresight and adaptability, showcasing a commitment to sustainable mobility. By consolidating hybrid and electric vehicle production, the company not only strengthens its market position but also contributes significantly to technological advancement and economic stability in the region. This forward-looking approach ensures continued innovation and progress in the automotive industry.