Hyundai's Controversial Decision: Optional Instrument Clusters in New Models





Hyundai has recently made headlines with a surprising choice for two of its latest vehicles, the Ioniq 3 and the Elantra (known as Avante in South Korea). Unlike most modern cars where a driver's display is a given, these base models will require customers to pay extra for a 9.9-inch instrument cluster. This decision has ignited discussions within the automotive community regarding the necessity of such a fundamental component and the industry's evolving landscape of standard features.
Details of Hyundai's Display Strategy Unveiled
In a recent development, Hyundai has been rolling out its new Pleos Connect infotainment system, which is powered by Android Automotive OS. This advanced system features impressive touchscreen sizes, including a grand 17.9-inch display in the flagship Grandeur sedan. For smaller vehicles, such as the redesigned Elantra and the brand-new Ioniq 3, the displays range from 12.9 to 14.6 inches. Interestingly, these models, along with the upcoming Tucson, share a sleek instrument cluster design. However, a notable revelation is that the driver's display is not a standard inclusion in the entry-level electric hatchback (Ioniq 3) or the gasoline-powered compact sedan (Elantra). Base configurations of these vehicles will lack the 9.9-inch digital gauge cluster, requiring buyers to either opt for higher trim levels or purchase it as an additional option. In the South Korean market, this optional display costs approximately 350,000 won, which translates to about $255. In the United Kingdom, the Ioniq 3's slim instrument display is only available from the second trim level and above. While official press materials typically showcase these vehicles with the instrument cluster, a closer look at the configurators confirms the absence of this feature in their most basic forms.
Hyundai's decision to make the instrument cluster an optional feature in its new Elantra and Ioniq 3 models raises an interesting point about the balance between technological advancements and driver-centric design. While the company is integrating sophisticated infotainment systems, relegating a crucial component like the instrument cluster to an optional extra seems counterintuitive to many. It prompts a reevaluation of what constitutes a 'standard' feature in modern vehicles and whether cost-saving measures should compromise essential driver information. Perhaps as these models expand into global markets, Hyundai will reconsider this approach, recognizing that some elements are simply too vital to be left to choice.