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Genesis Plans Bespoke 'One Of One' Program for US Market

Genesis, a rising star in the luxury automotive sector, is poised to bring its unique 'One Of One' bespoke vehicle customization service to the American market. This move underscores the brand's ambition to compete directly with long-established luxury marques by offering unparalleled personalization to its discerning clientele. The program, which empowers customers to design vehicles that truly reflect their individual tastes and lifestyles, has already found success in the Middle East and South Korea.

Genesis Introduces 'One Of One' Customization to the US

In a significant strategic announcement, Genesis has confirmed its intention to roll out the 'One Of One' bespoke program in the United States. Following its successful launch in Dubai and the UAE in 2023, where it allowed customization of models like the G80 sedan and GV80 SUV, the Korean luxury automaker is now adapting the concept for American consumers. This initiative coincides with the debut of the new GV90, highlighting Genesis's commitment to enhancing its luxury appeal.

2027 Genesis GV90 Coach Doors

2027 Genesis GV90 Coach Doors

Photo by: Genesis

While the exact timeline and specific offerings for the US market are still under development, Genesis Chief Creative Officer Luc Donckerwolke emphasized that the American version will be meticulously crafted to meet the unique desires of US customers, rather than being a mere replica of its Middle Eastern counterpart. The 'One Of One' program moves beyond a simple list of factory options, allowing for a profound level of personalization that captures the essence of individual ownership. This deeply personalized approach has been a key factor in the program's success abroad, where it has been applied to various Genesis models including the G90, G80, and GV80, and has also been introduced in South Korea.

Genesis GV90
Photo by: Genesis

This strategic move is seen as vital for Genesis as it strives to solidify its position as a serious contender in the high-end luxury vehicle segment, competing with renowned brands such as BMW, Mercedes-Benz, Bentley, and Rolls-Royce. In this competitive landscape, offering bespoke customization is crucial for attracting and retaining affluent buyers who seek exclusivity and a vehicle that truly stands apart. The 'One Of One' program is being developed in parallel with Genesis's expansion into its high-performance Magma division and the introduction of more opulent flagship models, both of which are integral to shaping the brand's future identity and market perception. Although American enthusiasts will need to exercise patience, Genesis has unequivocally stated that the US market is a key component of its long-term vision for personalized luxury.

Ford's Potential Off-Road Mustang: The 'Baja'

Ford, the renowned automotive manufacturer, is reportedly embarking on an ambitious project: an off-road variant of its iconic Mustang, potentially dubbed the "Baja." This development follows closely on the heels of the Mustang Dark Horse SC convertible's introduction, signaling a strategic move by Ford to diversify the Mustang lineup and tap into the burgeoning off-road vehicle market. The concept of an all-terrain Mustang, though not entirely new, has gained renewed momentum through recent reports from Automotive News, which indicated that Ford has even showcased a prototype of the "Baja" to its dealerships.

This initiative represents a significant shift for the Mustang, traditionally celebrated for its performance on paved roads. Rumors of an off-road Mustang, previously thought to have subsided, resurfaced with compelling evidence suggesting Ford's persistent interest in creating a sporty off-road vehicle. This ambition aligns with Ford CEO Jim Farley's expressed desire for an "off-road supercar," a vision perhaps inspired by the company's participation in the Dakar Rally with the purpose-built Raptor T1+. While the Mustang Baja may not fully embody the "supercar" designation, its existence would underscore Ford's commitment to exploring high-performance off-road capabilities within its existing, beloved models.

Should the off-road Mustang come to fruition, it is anticipated to be a formidable machine, incorporating extreme modifications suitable for rugged terrains. Speculations suggest it could be powered by a robust V-8 engine, possibly even the 795-hp supercharged 5.2-liter V-8 from the Dark Horse SC. Key enhancements would likely include an all-wheel-drive system, specialized larger, knobbier tires, and a unique suspension setup featuring Fox Live Valve dampers, similar to those found in Ford's F-150 Raptor and Ranger Raptor models. As the Mustang line is expected to undergo a redesign by the end of the current decade, the Baja variant could debut as part of this comprehensive update, promising an exciting new chapter for the legendary pony car.

The potential introduction of an off-road Mustang, the "Baja," highlights an innovative spirit in the automotive industry. It showcases a willingness to redefine classic models for new challenges, merging heritage with groundbreaking engineering to cater to evolving consumer preferences. This forward-thinking approach not only promises an exhilarating new vehicle for enthusiasts but also underscores a commitment to pushing the boundaries of automotive design and performance, demonstrating that even the most iconic cars can adapt and thrive in uncharted territories.

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Lexus NX Facelift Reveals Modernized Design and Tech Upgrades

Lexus has commenced teasing the upcoming refresh of its NX crossover, a key model in its North American lineup, with a full reveal slated for September 1. Teaser visuals highlight a comprehensive update to both the exterior and interior, focusing on contemporary aesthetics and advanced technological features. This mid-cycle refresh aims to maintain the NX's competitive edge in the luxury SUV segment.

The current generation of the Lexus NX, which has been a strong performer for the brand, is receiving significant enhancements to its visual appeal and cabin experience. The teasers reveal a more aggressive and refined front fascia, drawing inspiration from Lexus's larger RX model. Interior revisions include a redesigned steering wheel and a substantially sized central display, suggesting a renewed emphasis on driver-centric technology and modern design cues. While specific powertrain details remain under wraps, the update is primarily centered on design and technology, ensuring the NX remains a compelling option for discerning buyers.

Exterior Refinements and Styling Cues

The exterior of the refreshed Lexus NX is set to feature a more dynamic and sophisticated appearance, incorporating elements from its RX sibling to create a cohesive brand identity. The updated front end boasts a restyled spindle grille, which now integrates more seamlessly with the overall design, lending a bolder presence. Sporty bumper intakes contribute to a more athletic stance, while redesigned daytime running lights, featuring horizontal or L-shaped motifs, extend further into the fenders, enhancing the vehicle's visual width and distinctiveness. The teasers also hint at new dark multi-spoke wheels and a fresh green paint option, adding to the aesthetic appeal.

Subtle yet impactful changes define the new Lexus NX's exterior. The iconic spindle grille has been reimagined, aligning with the brand's contemporary design language seen in the larger RX. This not only provides a fresh look but also strengthens the family resemblance. The front bumper is redesigned with sportier air intakes, suggesting a more performance-oriented character. The lighting signature is particularly notable, with updated horizontal or L-shaped daytime running lights that create a more striking visual impression and integrate seamlessly with the headlights. New dark multi-spoke wheels and an appealing green exterior color option further enhance the refreshed model's visual charm, promising a more modern and upscale aesthetic.

Interior Overhaul and Technological Advancements

Inside the cabin, the updated Lexus NX undergoes a notable transformation, with a focus on modernizing the driver and passenger experience. A prominent change is the adoption of a steering wheel from the ES sedan, which replaces the traditional 'L' badge with a full 'LEXUS' wordmark, signaling a shift in branding. The dashboard design is cleaner, featuring streamlined climate vents and controls that integrate smoothly around a large central touchscreen. While the exact dimensions of this display are yet to be confirmed, it is expected to be similar in size to the existing 14-inch unit available in the NX range, promising enhanced connectivity and infotainment options.

The interior of the forthcoming Lexus NX promises a significant upgrade in both form and function. The new steering wheel, borrowed from the ES sedan, instantly elevates the cabin's sophistication, replacing the conventional 'L' emblem with a more assertive 'LEXUS' script. This change, coupled with redesigned climate vents and controls, contributes to a less cluttered and more refined dashboard layout. The centerpiece of the interior is undoubtedly the expansive central touchscreen, which, although not yet officially detailed, is anticipated to match or exceed the 14-inch display found in current NX models. This large screen will likely serve as the hub for advanced infotainment and connectivity features, providing a more intuitive and engaging user experience for both the driver and passengers.

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