Ford Bronco Sport and Maverick Get Price Adjustments and Feature Revisions for 2027





Ford is ushering in the 2027 model year with a strategic overhaul of its Bronco Sport and Maverick lineups, featuring both price adjustments and reconfigured standard equipment. This move, which comes ahead of traditional seasonal sales events, aims to refine market positioning for these popular vehicles.
For the 2027 Bronco Sport, while some versions will see a slight decrease in their manufacturer's suggested retail price, these reductions are accompanied by the removal of certain standard amenities. Notably, the Badlands trim's minor price cut involves a switch from power-adjustable seating to manual controls and the deletion of the auto-dimming rearview mirror. Furthermore, all Bronco Sport models for 2027 will no longer include the Auto Start-Stop system, a change that may be welcomed by some drivers despite its potential impact on overall fuel efficiency. Meanwhile, the 2027 Maverick will undergo more substantial price drops, especially for EcoBoost-equipped models. However, this comes with a caveat: the EcoBoost powertrain will be offered on fewer trims. The XL model will exclusively be available as a hybrid, maintaining its previous year's pricing, and the Lariat trim will no longer offer an EcoBoost option. Consumers seeking an EcoBoost Maverick will need to consider the XLT all-wheel drive, Lobo, or Tremor variants. Despite the powertrain limitations, the Maverick's price adjustments are generally more favorable, with no significant cuts to standard features across the board.
These strategic adjustments by Ford highlight a dynamic approach to vehicle offerings, balancing affordability with feature sets. While customers may need to adapt to certain equipment changes, the overall initiative appears geared towards providing compelling value. The anticipation also builds for future Ford announcements, including details on the Fathom EV and a potential Bronco pickup truck, signaling ongoing innovation and expansion within the brand's portfolio.