Subaru Reintroduces Entry-Level Impreza, Lowering 2027 Model's Price
Subaru's 2027 Impreza lineup marks a significant shift in its pricing strategy, as the automaker brings back the entry-level trim that was previously discontinued. This reintroduction effectively reduces the starting price of the Impreza by almost $2,000 compared to the 2026 model, making it a more accessible option for prospective buyers. The move aims to broaden the appeal of the Impreza by offering a more affordable point of entry into the Subaru family, while still providing a robust set of features across its trims.
Subaru Impreza 2027: Details on Pricing and Features
Subaru has officially unveiled the pricing and trim details for its 2027 Impreza model, confirming the return of the base trim and a more attractive starting price point. The 2027 Impreza will commence at an inviting price of $25,840, encompassing the destination charge, which represents a reduction of $1,950 from the 2026 entry-level model. This comes after Subaru had, in the previous year, opted to discontinue the base variant, leading to a notable increase in the Impreza's initial cost.
For those seeking more features, the Impreza RS, which stands as the sole other available trim, will be priced starting at $30,740. This figure indicates a modest increase of $50 over its 2026 counterpart. Notably, the 2027 model year sees the discontinuation of the Sport trim, which had previously served as an intermediate option between the base and RS models in 2024, and subsequently as the entry-level offering for 2025.
The standard Impreza trim comes equipped with 17-inch dark gray wheels and features a 7.0-inch infotainment system supporting wired Apple CarPlay and Android Auto. Convenience is enhanced with USB-A and USB-C charging ports, comfortable cloth seats, and dual-zone climate control.
Stepping up to the RS trim, buyers will find 18-inch dark gray wheels, black cloth upholstery, fog lights, and a distinctive roof spoiler. The interior boasts a larger 11.6-inch infotainment display with wireless Apple CarPlay and Android Auto connectivity. Every RS model includes an all-weather package, providing heated front seats and mirrors. An optional technology package, priced at $2,070, further enhances the driving experience with a 10-speaker Harman Kardon sound system, a power moonroof, and a 10-way power-adjustable front seat.
Under the hood, all 2027 Impreza models are powered by Subaru's 2.5-liter boxer engine, delivering 180 horsepower. This engine is paired with a continuously variable transmission (CVT) and features standard all-wheel drive, reinforcing Subaru's commitment to performance and safety. A diverse palette of exterior colors will be available, including Crystal Black Silica, Crystal White Pearl, Ice Silver Metallic, Magnetite Gray Metallic, Sapphire Blue Pearl, and the new Ignition Red. A premium Citron Yellow Pearl Paint option is offered for an additional $395.
This strategic pricing adjustment, coupled with the refined feature set, positions the 2027 Subaru Impreza as a compelling option in the compact car segment, balancing affordability with desirable amenities.
The decision by Subaru to bring back a more affordable base model for the Impreza is a clear response to market demands for value-oriented vehicles. In an automotive landscape where prices are constantly rising, offering a lower entry point can significantly attract a broader customer base, especially those seeking reliable transportation without extensive premium features. This move highlights a pragmatic approach from Subaru, balancing feature offerings with cost-effectiveness, and ensuring that the Impreza remains a competitive choice for diverse buyers.