Car Maintenance

PRT Heavy Duty Unveils Next-Generation Shock Absorbers for Commercial Vehicles

PRT Heavy Duty has expanded its product line with the introduction of five new shock absorbers designed for commercial transport. These components are specifically engineered to cater to the robust requirements of both medium and heavy-duty vehicles. The company highlights that these additions undergo stringent manufacturing processes and extensive testing to meet original equipment (OE) performance benchmarks, ensuring optimal reliability for fleets and service professionals. This strategic move aims to strengthen PRT HD's position in the North American aftermarket by providing high-quality solutions for a wide array of commercial vehicle platforms.

The newly launched shock absorbers demonstrate PRT HD's commitment to innovation and market responsiveness. By focusing on critical segments such as medium-duty trucks and heavy-duty buses, the company addresses the diverse needs of the commercial vehicle industry. The widespread availability of these products across North America underscores PRT HD's robust distribution capabilities and dedication to supporting its customer base with readily accessible, high-performance parts. This initiative is set to enhance vehicle stability, ride comfort, and overall operational safety for a significant portion of the commercial transport sector.

Advancing Commercial Vehicle Performance with New Shock Absorbers

PRT Heavy Duty has unveiled five cutting-edge shock absorbers, meticulously developed for the commercial vehicle sector. This product release signifies a major stride in enhancing the operational efficiency and ride quality of a diverse range of medium and heavy-duty transport vehicles. The newly available components are specifically tailored to models such as the Isuzu NPR, Chevrolet W4500, and GMC W7500, alongside various Blue Bird bus series including the All American RE, FE, and TC/2000. Each shock absorber is designed to deliver consistent, top-tier performance, crucial for the demanding environments these vehicles operate in.

The development process behind these shock absorbers is rooted in PRT's commitment to engineering excellence. Bruno Bello, PRT's director of global marketing, underscored that these new parts are manufactured in advanced facilities and undergo rigorous OE-grade testing. This stringent quality assurance ensures that the components not only meet but exceed the durability and performance expectations of both fleet operators and maintenance professionals. The immediate availability of these products throughout North America reflects PRT's efficient supply chain and dedication to promptly serving the aftermarket, providing essential upgrades that contribute to vehicle longevity and driver comfort.

Strategic Market Expansion and Distribution Excellence

PRT Heavy Duty's introduction of new shock absorbers represents a strategic expansion aimed at capturing a larger share of the commercial vehicle aftermarket. By targeting specific medium and heavy-duty platforms, PRT HD is addressing a critical need for high-quality, reliable suspension components in a market segment that demands exceptional durability and performance. This targeted approach allows the company to cater to a broad spectrum of commercial applications, ensuring that a wide range of vehicles, from delivery trucks to passenger buses, can benefit from their advanced shock absorber technology.

The distribution network established by PRT is poised to ensure these essential new parts are readily accessible across North America. Bruno Bello highlighted the importance of their state-of-the-art manufacturing and rigorous testing, emphasizing that these factors guarantee the genuine OE performance expected by industry professionals. The commitment to widespread availability reinforces PRT's dedication to supporting the efficiency and safety of commercial fleets. This strategic launch not only enhances PRT HD's product portfolio but also solidifies its reputation as a trusted provider of high-performance aftermarket solutions for the heavy-duty segment.

WAI Global Unveils 91 New Automotive Components, Expanding Vehicle Coverage

WAI Global has significantly broadened its product portfolio with the introduction of 91 new automotive components. This extensive launch encompasses a diverse range of parts, including starters, alternators, ignition coils, voltage regulators, wiper motors, and various sensor components. The primary objective of this expansion is to enhance vehicle coverage, now extending to more than 41 million vehicles currently on the road. This strategic move underscores WAI Global's dedication to meeting the evolving demands of the automotive aftermarket by providing a wider array of high-quality solutions for a vast number of vehicle models.

The newly introduced parts are designed to cater to a broad spectrum of modern vehicles, ensuring that a greater number of car owners and service professionals have access to WAI Global's reliable components. Among the notable applications covered by these new additions are the starter for the 2024 BMW X2, the alternator for the 2024 Hyundai Palisade, and the wiper motor for the 2024 Volkswagen Jetta. This targeted expansion demonstrates WAI Global's responsiveness to current market trends and the specific needs of popular vehicle models.

Ron Bernstein, President of North America at WAI, emphasized the strategic importance of this product release. He stated that each new part signifies the company's continuous drive for innovation and its unwavering commitment to supporting its clientele. Bernstein highlighted that the initiative extends beyond merely increasing product numbers; it is fundamentally about delivering optimal solutions that empower customers to maintain a competitive edge in the fast-paced automotive industry. This philosophy ensures that WAI Global remains a crucial partner for automotive service providers and parts distributors.

The development and release of these 91 new part numbers involved extensive research and development to ensure compatibility, performance, and durability across a wide range of vehicle makes and models. By focusing on critical components such as starters, alternators, and sensors, WAI Global is addressing essential maintenance and repair needs, thereby contributing to the longevity and optimal functioning of millions of vehicles. This commitment to quality and extensive coverage solidifies WAI Global's position as a leading supplier in the automotive aftermarket.

Looking forward, WAI Global plans to continue its trajectory of innovation and expansion. The company consistently monitors industry trends and technological advancements in vehicle design to anticipate future needs and develop new products accordingly. This proactive approach ensures that WAI Global's product line remains comprehensive and relevant, effectively serving the dynamic requirements of the global automotive landscape and reinforcing its commitment to customer success and market leadership.

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PRT Automotive Enhances North American Product Line with 15 New Offerings

PRT Auto Parts has announced a significant expansion of its product offerings in North America, introducing 15 new complete strut assemblies and shock absorbers. This strategic move aims to broaden the company's market reach and better serve a vast array of vehicle owners across the continent.

PRT Expands Automotive Component Lineup with Key Additions

On September 28, 2025, PRT Auto Parts officially unveiled its latest collection of complete strut assemblies and shock absorbers. These newly released components are designed to fit a wide range of popular vehicle models, addressing the needs of nearly 10 million automobiles in the North American market. Notable applications for these new parts include the robust Dodge Charger, the sophisticated Audi A3, the innovative Tesla Model S, the comfortable Buick LaCrosse, the recently updated 2024 Toyota RAV4, the versatile Nissan Frontier, and the ever-popular Ford F-150. Bruno Bello, PRT's Director of Global Marketing, emphasized that these product introductions are a direct response to the high demand for these applications, ensuring that customers have immediate access to these essential parts through the company's U.S. distribution center. This initiative underscores PRT's commitment to providing comprehensive and readily available solutions for automotive maintenance and repair.

The proactive expansion by PRT Auto Parts signifies a keen understanding of market needs and a dedication to improving customer accessibility to crucial automotive components. By focusing on high-demand vehicle applications, PRT not only strengthens its position in the North American aftermarket but also contributes to the longevity and safety of a vast fleet of vehicles. This move highlights the importance of continuous innovation and strategic distribution in the ever-evolving automotive industry.

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