Electric Cars

The latest season of the acclaimed series \"Road to AAPEX\" takes an innovative turn, moving beyond its previous explorations of cross-country road trips and manufacturing processes. This year, the focus shifts to a unique challenge: placing aftermarket industry leaders directly into the garage environment to perform installations and repairs using the very components their companies produce. This initiative aims to bridge the gap between corporate strategy and the practical realities faced by mechanics, showcasing the hands-on application of aftermarket products.

Kicking off this season, the series visits Wisconsin, home to Wells Vehicle Electronics, a company with a rich history dating back to 1903. David Stewart, Wells' Vice President of Sales and Marketing, steps out of the executive suite and into the workshop at Max-Bilt Off Road & Mfg. in Eau Claire. There, he undertakes the task of installing new ignition coils on a Jeep equipped with an LS6 engine, providing viewers with an inside look at the process and the legacy behind Wells' century-plus presence in the automotive industry.

Viewers are invited to follow along with this episode of \"Road to AAPEX\" to witness Stewart's garage experience and delve into the histories of both Wells and Max-Bilt. The series will continue over the coming months, featuring more stories of industry executives embracing the hands-on aspect of their business, all leading up to the aftermarket's most significant event in November. This season promises an insightful journey into the practical expertise that underpins the automotive aftermarket sector.

This unique season of \"Road to AAPEX\" exemplifies the spirit of innovation and practical engagement within the automotive aftermarket industry. By bringing executives to the garage, the series not only demonstrates the quality and applicability of their products but also fosters a deeper understanding and appreciation for the skilled work performed by technicians daily. Such initiatives are crucial for promoting excellence, inspiring future generations in the automotive field, and reinforcing the foundational principle that true leadership involves a hands-on connection to the core of the business.

Auto Value and Bumper to Bumper have unveiled their 2025 Orlando Experience Promotional Sweepstakes, a grand initiative designed to reward their loyal customers. This exciting promotion, which spans from September 1 to November 30, will see 25 lucky grand-prize winners embarking on an unforgettable family vacation to Orlando, Florida. Beyond these coveted trips, the sweepstakes will also distribute gift cards totaling an impressive $45,000 to 240 other winners, underscoring the companies' commitment to appreciating their extensive network of professional technicians and partners. This event not only celebrates their valued relationships but also aims to bolster the entire distribution channel, fostering stronger ties within the industry.

The centerpiece of this promotional campaign is the Orlando Experience, offering a dream vacation for families. Each of the 25 grand prize packages is meticulously curated to provide an all-encompassing trip for a family of four. This includes roundtrip airfare, luxurious accommodations at the renowned Orlando World Center Marriott, and exclusive tickets to Orlando's world-famous theme parks. In addition to these attractions, winners will also enjoy special group receptions and dinners, creating a truly immersive and memorable experience. This comprehensive package ensures that every aspect of the trip, from travel to entertainment and dining, is thoughtfully arranged for maximum enjoyment.

Jim Holik, the director of marketing for Auto Value and Bumper to Bumper, emphasized the strategic importance of such promotions. He highlighted that events like the Orlando Experience are crucial for supporting the entire distribution channel and, most significantly, for recognizing the invaluable partnerships between their distributor members and their cherished customers. Holik underscored that these promotions would not be feasible without the unwavering support of their channel partners, who consistently acknowledge the benefits these events bring in terms of brand visibility and customer engagement.

During the three-month promotional period, professional technicians have multiple avenues to earn entries into the sweepstakes. For every qualifying invoice of $150 from their Auto Value or Bumper to Bumper parts supplier, technicians receive an entry. Furthermore, daily purchases made on MyPlace4Parts will be aggregated, and every $150 increment will automatically generate bonus sweepstakes entries, increasing their chances of winning. This dual-entry system provides ample opportunities for technicians to participate and be rewarded for their continuous engagement with the brands.

Justin Hebert, vice president of category management for Auto Value and Bumper to Bumper, articulated the sentiment behind the Orlando Experience, describing it as a heartfelt gesture of gratitude. He stated that the promotion is their way of thanking the dedicated shop owners who are the backbone of the industry. Hebert expressed immense pride in collaborating with leading industry suppliers to deliver unparalleled opportunities to their hardworking customers, reinforcing the companies' commitment to nurturing these essential relationships.

This promotional sweepstakes not only offers incredible prizes but also strengthens the bonds within the automotive aftermarket community. By recognizing and rewarding the hard work and loyalty of professional technicians and shop owners, Auto Value and Bumper to Bumper continue to demonstrate their dedication to fostering a supportive and appreciative environment for their partners. The initiative stands as a testament to the power of collaboration and customer appreciation in driving success and camaraderie within the industry.