Wells Vehicle Electronics Executives Get Hands-On in 'Road to AAPEX' Season 4















The latest season of the acclaimed series \"Road to AAPEX\" takes an innovative turn, moving beyond its previous explorations of cross-country road trips and manufacturing processes. This year, the focus shifts to a unique challenge: placing aftermarket industry leaders directly into the garage environment to perform installations and repairs using the very components their companies produce. This initiative aims to bridge the gap between corporate strategy and the practical realities faced by mechanics, showcasing the hands-on application of aftermarket products.
Kicking off this season, the series visits Wisconsin, home to Wells Vehicle Electronics, a company with a rich history dating back to 1903. David Stewart, Wells' Vice President of Sales and Marketing, steps out of the executive suite and into the workshop at Max-Bilt Off Road & Mfg. in Eau Claire. There, he undertakes the task of installing new ignition coils on a Jeep equipped with an LS6 engine, providing viewers with an inside look at the process and the legacy behind Wells' century-plus presence in the automotive industry.
Viewers are invited to follow along with this episode of \"Road to AAPEX\" to witness Stewart's garage experience and delve into the histories of both Wells and Max-Bilt. The series will continue over the coming months, featuring more stories of industry executives embracing the hands-on aspect of their business, all leading up to the aftermarket's most significant event in November. This season promises an insightful journey into the practical expertise that underpins the automotive aftermarket sector.
This unique season of \"Road to AAPEX\" exemplifies the spirit of innovation and practical engagement within the automotive aftermarket industry. By bringing executives to the garage, the series not only demonstrates the quality and applicability of their products but also fosters a deeper understanding and appreciation for the skilled work performed by technicians daily. Such initiatives are crucial for promoting excellence, inspiring future generations in the automotive field, and reinforcing the foundational principle that true leadership involves a hands-on connection to the core of the business.