Hyundai Establishes $5 Billion Battery Facility, Aiming for Top EV Brand Position in US






Hyundai has inaugurated a substantial $5 billion electric vehicle battery production facility, a collaborative endeavor with SK On, marking a significant stride in the company's ambition to become a leading EV brand in the United States. This new plant is poised to dramatically boost Hyundai's electric vehicle manufacturing capacity and strengthen its supply chain within the US.
Details of the New Battery Manufacturing Hub
The newly operational battery plant in Bartow County, Georgia, is a crucial element of Hyundai's larger $12.6 billion Metaplant America project, a landmark economic initiative for the state. Originally announced in late 2022, the joint venture between Hyundai and SK On solidified its plans in April 2023. While production commenced slightly later than the initial target of the second half of 2025, the facility is now in its nascent stages of operation, with plans for a gradual increase in output.
This cutting-edge plant is designed to supply batteries for Hyundai Motor Group's electric vehicle range, encompassing models from Hyundai, Kia, and Genesis. The first vehicles to benefit from these locally produced batteries will be those manufactured at Hyundai's Metaplant, including the IONIQ 5 and IONIQ 9. When fully optimized, the facility is projected to achieve an impressive annual production capacity of 35 GWh. SK On has previously been supplying batteries to the Hyundai Metaplant from its dedicated facility in Commerce, Georgia, since April 2025.
In a related development, Hyundai also inaugurated a separate battery plant with LG Energy Solution in April, situated approximately 30 minutes from Savannah, Georgia. This facility faced initial delays due to a controversial ICE raid but is now contributing to Hyundai's expanding battery production network in the region.
Charting Hyundai's Course in the EV Landscape
The inauguration of this battery plant arrives at a pivotal moment for Hyundai, as it rapidly narrows the sales gap with Chevrolet, vying for the position of the second-highest-selling EV brand in the US. According to industry analyses, Hyundai (excluding its Kia and Genesis brands) sold 26,936 all-electric vehicles in the first half of 2026, securing its spot as the third most popular EV brand, trailing only Tesla and Chevrolet. Despite a marginal dip in sales compared to the previous year, primarily attributed to the phasing out of the standard IONIQ 6, Hyundai's individual models are making significant inroads.
The IONIQ 5, for instance, emerged as America's third-best-selling EV in the first half of 2026, surpassed only by the Tesla Model 3 and Model Y. Furthermore, sales of the three-row IONIQ 9 have surged by an impressive 380% this year, reflecting a growing consumer demand for more fuel-efficient options amidst rising gasoline prices. In contrast, Chevrolet sold 28,267 EVs during the same period, only 1,331 more than Hyundai, yet experienced a substantial 40% decline in EV sales compared to the first half of 2025.
Hyundai's strategic investments in expanding its local supply chain in the US are translating into tangible benefits for consumers. The 2026 IONIQ 5, with a starting price of just $35,000, stands as one of the most accessible electric vehicles in the American market. Coupled with aggressive promotional campaigns, including 0% APR financing and discounts of up to $10,000 on electric vehicles, Hyundai is actively attracting new buyers to its brand, boasting higher conquest rates than its gasoline or hybrid vehicle segments. The IONIQ 5 recorded a 69.8% conquest rate last year, while the IONIQ 9 achieved a 64.3% rate, underscoring the brand's success in drawing customers from competitors.