Volvo Considers Reintroducing Electric Sedans and Wagons to the U.S. Market by 2028




Volvo is reportedly contemplating the reintroduction of electric sedan and wagon models to the American market by 2028, signaling a potential shift in its product strategy. This decision comes after the automaker previously ceased production of its internal combustion engine sedans and wagons in North America, prioritizing the growing demand for SUVs and crossovers. The move also aligns with recent developments concerning Polestar's departure from the U.S., suggesting Volvo might be repositioning its electric vehicle offerings.
For some time, the American automotive landscape has seen a decline in the popularity of sedans, with many manufacturers pivoting towards utility vehicles. Volvo, too, had followed this trend, discontinuing models like the S60 sedan in 2024 and the S90 sedan and V60 wagon last year. This left the brand's North American lineup exclusively focused on SUVs and crossovers, both conventional and electric. However, recent reports from sources within the industry indicate a potential change of heart, with Volvo exploring the possibility of bringing electric versions of these body styles back to the U.S.
This strategic reconsideration could be influenced by various factors, including the unexpected exit of Polestar from the U.S. market. Polestar's inability to sell vehicles in the U.S. due to federal regulations concerning Chinese-sourced software has left a void that Volvo, despite being owned by the Chinese manufacturing giant Geely, seems prepared to fill. With the possibility of offering electric sedans similar to the Polestar 2, Volvo might be aiming to capture a segment of the market that is still interested in these vehicle types.
The proposed electric sedan and wagon models for the U.S. market would not be entirely new creations. They are currently under development for the European market and are built upon Volvo's adaptable SPA3 architecture. This platform is also utilized by the EX60, a forthcoming electric SUV. Adopting this architecture means the new electric sedans and wagons are expected to feature an 800-volt electrical system, enabling rapid charging capabilities. It is anticipated that these vehicles could achieve a driving range of approximately 400 miles, with performance figures potentially mirroring those of the EX60, which boasts up to 670 horsepower and can charge from 10% to 80% in just 19 minutes.
While specific model names for the U.S. market remain unconfirmed, it is anticipated that Volvo will retain familiar European designations such as S60 and V70 for these electric offerings. The projected starting price for these vehicles is reportedly around $50,000. Despite this price point, which might seem elevated for an S60-sized car, Volvo is reportedly targeting annual sales of approximately 10,000 units across both the sedan and wagon variants. This potential revival of electric sedans and wagons from Volvo represents an intriguing development for the American automotive consumer, offering more diverse choices in the burgeoning EV market.