Guenther Steiner's New Path: From F1 to MotoGP Team Ownership

Embracing New Horizons: Steiner's Motorsport Evolution
The Lure of a Fresh Start: Beyond Formula 1
Guenther Steiner, known for his impactful tenure as team principal at Haas in Formula 1, recently announced a pivotal career change. He is set to become the CEO of the Tech3 MotoGP team starting in 2026, leading a consortium that has acquired the satellite squad from its previous owner, Herve Poncharal. This strategic move sees Steiner’s business associate, Richard Coleman, stepping into the role of team principal.
A Multifaceted Motorsport Journey: From Rally to MotoGP
Steiner's career trajectory in motorsport is remarkably diverse. His roots trace back to rallying in the 1980s, where he began as a mechanic. He later played a crucial role in the establishment of Red Bull's NASCAR team in 2006. With his foray into MotoGP, he will now have actively participated in a fourth distinct discipline of motorsport, showcasing his broad expertise and adaptability across different racing formats.
Declining F1 Returns: A Quest for Control
Despite his departure from Haas at the end of 2023, Steiner remained connected to Formula 1, albeit in an analytical capacity. However, the prospect of returning to a hands-on role in F1 did not appeal to him. Instead, he sought an environment where he could exert complete control and pursue a new challenge. His long-standing interest in MotoGP, which he previously lacked the time to explore, became the ideal next step.
The Drive for Novelty: Why MotoGP Beckoned
Steiner articulated his motivation clearly: he sought something different. Having spent a significant period in Formula 1, he felt the need for a fresh challenge. His decision reflects a personal philosophy of embracing new ventures and proving his capability in unfamiliar territories, much like his past experience of building a NASCAR team from the ground up. He views Formula 1 as an exceptional sport but emphasizes that it is not the sole domain for professional engagement in motorsport.
Shaping a New Legacy: Autonomy and Ambition at Tech3
Richard Coleman, Steiner's partner in this new venture, highlighted that Steiner had received numerous opportunities within F1. However, the pivotal factor in their decision to move to MotoGP was the desire for complete autonomy. After his experience at Haas, Steiner aimed for a role where he and Coleman could operate on their own terms, free from external constraints. Their ambition is not merely to participate but to achieve long-term success within the MotoGP paddock, approaching this new chapter with both humility and high aspirations.