Motorsport Industry Leaders Convene in New York to Discuss Growth in America

The Autosport Business Exchange (ABX) is poised to convene a significant gathering in New York City on October 15th, bringing together influential personalities from various facets of the motorsports world. This forum, hosted at the Classic Car Club in Manhattan on the eve of the United States Grand Prix, marks the third such event this year, following successful editions in London and Monaco. Its primary focus will be to spotlight the 'Rise of Racing in America,' examining the sport's expanding presence on U.S. soil and its promising future. Attendees will engage in discussions ranging from technological advancements to fan engagement strategies, underscoring the dynamic evolution of the racing industry in the region.
A distinguished roster of participants is slated to attend, including Eddy Cue, Apple's Vice President of Services, who has been instrumental in the company's long-standing relationship with F1. His insights will be particularly relevant given Apple's recent involvement in 'F1: The Movie,' a cinematic endeavor that significantly boosted public interest in motorsports, notably featuring IMSA and the Rolex 24 Hours at Daytona. Other key speakers include Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas F1 Team, and Dan Towriss, CEO of the newly formed Cadillac F1 Team. Furthermore, Dan Rossomondo from Dorna Sports (MotoGP), Tim Clark of NASCAR, and Tyler Epp, President of the F1 Miami Grand Prix, will contribute their expertise, making ABX NYC a pivotal platform for industry leaders to shape the future trajectory of racing.
The increasing enthusiasm for motorsports in the United States is undeniable, highlighted by the presence of three F1 Grand Prix events and discussions about a potential fourth. This surge in popularity extends beyond Formula 1, with IndyCar experiencing a significant boost in viewership due to comprehensive coverage on FOX Sports, culminating in the 109th Indianapolis 500 achieving its highest TV audience since 2008. NASCAR is also reaching new demographics through multi-billion-dollar media rights deals and partnerships with streaming platforms like Netflix for docuseries. Moreover, the recent Global Fan Survey conducted by Motorsport Network for Formula 1 reveals a notable increase in younger fans, including Gen Z and female viewers, with an overwhelming majority expressing continued interest in F1. This collective momentum across various disciplines signals a vibrant future for motorsports in America, and ABX New York is set to amplify this growth through strategic dialogue and collaborative innovation.
The confluence of these factors – increased fan engagement, strategic media partnerships, and significant capital investment – paints a promising picture for the future of motorsports. Events like the Autosport Business Exchange provide invaluable opportunities for industry stakeholders to collaborate, share insights, and strategize on how to sustain and accelerate this positive trajectory. By focusing on innovation and adapting to evolving fan preferences, the motorsports world can continue to captivate audiences and inspire new generations, ensuring a vibrant and expanding landscape for years to come. The collective effort and forward-thinking discussions at such forums are crucial in fostering an environment where growth and passion for racing can flourish globally.