Haas Factory Team Shifts to Chevrolet, Bolstering Performance with Hendrick Alliance

Haas Factory Team (HFT) is undergoing a significant transition, moving to Chevrolet and forming a strategic alliance with Hendrick Motorsports. This decision stems from HFT President Joe Custer's recognition of the need for a 'gut check' this season, driven by a mandate from team owner Gene Haas to elevate their competitiveness. The team's current performance, with driver Cole Custer ranking 33rd in the Cup Series standings, underscored the necessity for this change, despite Cole's past championship successes.
This shift represents a return to familiar territory for Gene Haas, who previously collaborated with Hendrick Motorsports in the 1990s. The long-standing relationship between Haas and Rick Hendrick, built on mutual trust and a shared heritage in precision manufacturing, is a cornerstone of this new partnership. While HFT will maintain its operations at the former Stewart-Haas shop, close collaboration and frequent exchanges with Hendrick's campus are anticipated. The primary objective is to gain access to superior data and simulation tools, which are crucial for optimizing car performance in an era of reduced practice time and standardized racing platforms.
The move to Chevrolet and the Hendrick alliance will also impact HFT's customer car program, which provides chassis development and repair services to other teams. While exploring options to ensure continued support for their partners, Custer remains confident in the potential for HFT to evolve into a championship-contending, single-car satellite team. He believes their independent shop and machining capabilities, combined with the new partnership, will enable them to achieve race victories and contend for titles, a vision he passionately pursues.
This strategic realignment by Haas Factory Team underscores the dynamic nature of professional motorsports, where continuous adaptation and strong partnerships are key to achieving success. By embracing innovation and leveraging established relationships, HFT is poised to embark on a new chapter, driven by the ambition to excel and redefine what is possible for a focused racing organization. The pursuit of excellence and the commitment to improvement serve as guiding principles for the team's future endeavors.