From Executive Suite to Service Bay: MotoRad CEO Matt Buchholz's Hands-On Return






Bridging the Boardroom and the Bay: A CEO's Return to Automotive Roots
The Resurgence of 'My Road to AAPEX'
The popular series, 'My Road to AAPEX', is once again taking viewers across the nation, presenting a distinctive challenge to leading figures in the automotive aftermarket. Each installment transports these executives from their corporate settings directly into repair shops, where they undertake vehicle maintenance, utilizing the very components their own companies produce and distribute.
MotoRad CEO's Journey: A Return to Practical Expertise
Featured in this particular segment is Matt Buchholz, the Chief Executive Officer of MotoRad. For Buchholz, this experience is less about venturing into unfamiliar territory and more about revisiting his foundational expertise. His career began in the service sector, where he honed his skills as both a service advisor and a master technician before transitioning into an executive position.
Leadership Through Hands-On Experience: Buchholz's Philosophy
Buchholz reflects on his early career, stating, \"Before I was working on vehicles, I was a service advisor, and I recognized that technicians possessed far greater knowledge about cars than I did.\" He further elaborated on his belief that effective leadership necessitates a thorough understanding of the work at hand. This conviction led him to spend years in the trenches, becoming a master technician. He views his current leadership role at a parts manufacturing company as unique, having personally installed the very products his company develops.
Addressing Automotive Challenges: A Collaborative Repair
In this episode, Buchholz teams up with Mark Waggaman at the Medina Auto Mall, located in Akron, Ohio. Together, they confront and resolve a persistent leak in a vehicle, a common issue exacerbated by the extensive rust prevalent in Northeast Ohio. As they work, they engage in discussions about their respective paths within the automotive service industry, offering insights into their experiences.
Insights into the Aftermarket Industry and MotoRad's Offerings
Viewers are invited to discover the outcome of their repair efforts, gain deeper knowledge about MotoRad’s range of products, and more, as part of this installment of 'My Road to AAPEX'. The series is set to continue throughout the autumn season, bringing forth additional compelling narratives and progressively paving the way to the premier aftermarket trade show scheduled for November.