Billionaire Herbie Wertheim Acquires Ferrari's Inaugural EV for a Staggering $40 Million




In a groundbreaking event at the RM Sotheby's Monterey auction, a momentous bid by billionaire Herbie Wertheim for $40 million has forever etched Ferrari's Luce "Chassis 0" into automotive history. This acquisition makes the Luce, Ferrari's pioneering electric vehicle, the most expensive brand-new car ever sold at auction, solidifying its place as an instant legend within the Maranello narrative.
Ferrari Luce & Record-Setting Auction
The Ferrari Luce "Chassis 0" represents the very first chassis produced for Ferrari's all-electric model line. It was meticulously crafted as a unique creation by Ferrari's bespoke Tailor Made division and design center. The auction took place during the esteemed Monterey Car Week, with all generated funds pledged to the Ferrari Foundation's educational endeavors.
While Ferrari had already unveiled the Luce as a sophisticated, high-performance electric vehicle, the identity of the purchaser and the astonishing final price catapulted this sale into the realm of collector's lore. For those passionate about Ferrari's heritage, this event signifies a pivotal moment where a foundational chassis, preceding any customer deliveries, established its own distinguished chapter in the marque's storied past.
The selling price significantly surpassed Ferrari's internal projections and eclipsed the previous benchmark for a new car sold at auction, which was held by a one-off Daytona SP3 charity vehicle in 2025. With production slots for the Luce EV already largely claimed even before public viewing, this initial chassis presented a unique opportunity for bidders seeking an unparalleled claim to Ferrari's electrified future.
Profile of Herbie Wertheim
Dr. Herbert "Herbie" Wertheim, a renowned investor and philanthropist, is celebrated for his early investments in technology giants such as Apple and Microsoft. His philanthropic efforts, spanning years of support for universities and medical research, align perfectly with the charity-focused nature of this Ferrari sale, showcasing his commitment to both passionate collecting and societal contribution.
Today's market places a premium on unique and foundational Ferraris. While classic models like the 250 GTO command stratospheric prices, as evidenced by every auction featuring a rare Ferrari 250 GTO, the Luce "Chassis 0" introduces a modern dimension. It stands as both the inaugural example of Ferrari's electric vehicle era and a bespoke, Tailor Made masterpiece, viewed by collectors as a crucial reference point for the future.
Comparing this sale with other legendary Ferraris auctioned in Monterey, such as the 288 GTO and a rare 1958 Ferrari 250 GT, a clear trend emerges: the very first or very last iterations that signify a brand's transformative moment attract buyers who desire a tangible piece of Ferrari's evolving history, not merely a high-speed vehicle for leisure drives. This underscores a significant shift in the collector's market, where the transition to electric vehicles is now embraced with the same reverence for provenance and initial-chassis status as traditional classic Ferraris. Whether this marks a new standard for iconic EVs or remains a singular, headline-grabbing event, only time will reveal.
Reflections on the Future of Automotive Collecting
This unprecedented sale of the Ferrari Luce "Chassis 0" for $40 million is more than just a transaction; it's a profound statement about the evolving landscape of luxury automotive collecting. It highlights a critical juncture where heritage brands embrace electrification, and in doing so, create new categories of desirable assets for discerning collectors. The convergence of Ferrari's legendary status with cutting-edge electric technology has evidently sparked immense interest, demonstrating that the future of collectible cars will undoubtedly include significant electric milestones. This event also shines a light on the influential role of philanthropy in high-value auctions, where passion for innovation and a commitment to giving back can unite in spectacular fashion. It challenges us to consider what other 'firsts' and 'lasts' in the burgeoning EV market will become the coveted treasures of tomorrow.