The 2027 Audi Q9 Configurator Is Live, Allowing Full Customization












Audi has swiftly launched the configurator for its 2027 Q9 and SQ9 models on its official U.S. website, a notable departure from the typical lengthy waits for German luxury brands. This rapid release underscores the Q9's strategic importance as a primarily U.S.-market focused vehicle, designed to contend with established rivals like the BMW X7 and Mercedes-Benz GLS. While large SUVs are less common in Europe, the Q9 is expected to find strong demand in North America and the Middle East.
Prospective buyers can explore a range of customization options. The standard Q9 model begins at $89,095, while the more powerful V8-equipped SQ9 starts at $119,395. A fully accessorized SQ9, including all available upgrades, can reach a total price of $130,245. Interestingly, Audi offers various exterior paint colors and interior leather finishes without additional charges. Optional enhancements include 23-inch wheels for an extra $2,500, a $1,000 Black Optic Package featuring black exterior accents, and a $1,200 S Sport Package for performance upgrades like red brake calipers and sport adaptive suspension. Luxury features such as automatic doors, an illuminated grille, advanced OLED taillights, and an air quality system are bundled in the $4,750 Luxury Package. For an additional $450, the SQ9 can be configured with captain's chairs, transforming it into a six-seater, and a premium Bang & Olufsen sound system is available for $950.
With the configurator now live, Audi has commenced taking orders for the Q9 and SQ9, with initial deliveries anticipated in the fourth quarter of the year. While European models will initially be offered with a V6 diesel engine, more powertrain options are expected in 2027. The Q9, alongside the upcoming A2, represents Audi's final models to feature the current design language and a screen-intensive interior. Looking ahead, Audi plans to introduce a new design philosophy with models like the Concept C and Nuvolari sports cars, promising enhanced interior quality, a return to more physical buttons, and a reduced reliance on digital displays, beginning with the 2028 A4 E-Tron.
Audi's proactive approach with the Q9 and SQ9 configurators and its commitment to future design and interior enhancements reflect a forward-thinking strategy aimed at meeting evolving customer expectations while maintaining its brand identity. This blend of current market offerings and a clear vision for innovation underscores the company's dynamic engagement with the automotive landscape.