XPeng Expands into Five New European Union Markets, Deepening Global Presence




XPeng Motors is significantly advancing its international reach, fulfilling its previously stated objective to penetrate 60 global markets this year. This latest strategic expansion includes the introduction of its electric vehicles (EVs) into five new countries within the European Union, alongside the establishment of temporary showcase venues in other key regions. This sustained drive is central to XPeng's ambition of becoming a globally recognized leader in the electric vehicle sector, further cementing its brand presence across diverse automotive landscapes.
As reported in late 2024, a comprehensive internal directive from XPeng Motors' founder and CEO, He Xiaopeng, detailed the company's strategic targets for 2025. These goals underscore a long-term commitment to global growth, aiming to establish XPeng as a leading artificial intelligence-driven automotive company within the next decade. The company plans to achieve this through advancements in product development, business operations, organizational structure, and comprehensive globalization efforts. By the close of last year, XPeng had successfully established a presence in 30 countries and regions. The company's ambitious plan for 2025 is to double this number, significantly broadening its international footprint. Currently, XPeng's European operations span numerous countries, including Belgium, the Czech Republic, Denmark, France, Germany, Iceland, Ireland, Luxembourg, the Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, and the UK. Europe remains a critical pillar in XPeng's expansion blueprint, with Italy being the most recent addition to its market portfolio.
In a significant announcement made via a Weibo post, XPeng Motors unveiled its latest expansion into five additional European Union countries: Switzerland, Austria, Hungary, Slovenia, and Croatia. This strategic move increases the total number of regional markets where XPeng operates to over twenty, marking a substantial step in its European growth. The company intends to introduce several of its popular new models simultaneously in these markets, accelerating its global aspirations. XPeng reaffirmed its commitment to continued expansion across Europe, aiming to redefine the driving experience through cutting-edge intelligent technology and showcasing the distinct appeal of 'Made in China' innovations to a wider consumer base. Despite prior perceptions, XPeng’s presence in Switzerland is now officially confirmed, alongside its entry into four other vibrant EU markets. According to CnEVPost, XPeng has forged a partnership with Hedin Group, a European mobility service provider, to facilitate its operations in Switzerland. The initial rollout will feature the 2025 G6 and G9 SUV models, with the P7+ sedan expected to follow in the first half of 2026. For its Austrian market entry, XPeng plans to replicate the successful dealership network strategy previously implemented in Germany. Sales are set to commence in October with ten initial locations, with plans to expand to twenty by the following year. In Croatia, Hungary, and Slovenia, operations will be jointly managed through a venture involving XPeng, AutoWallis Group, and Salvador Caetano Group. Furthermore, XPeng has announced plans for temporary pop-up stores in Budapest, Ljubljana, and Zagreb this autumn, where it will display its 2025 G6 and G9 BEVs, potentially paving the way for official market entries in these cities in the near future.
XPeng's strategic and methodical expansion throughout Europe underscores its dedication to becoming a dominant force in the global electric vehicle sector. With plans to continue integrating advanced AI technology and a commitment to diverse market entry strategies, the company is poised for continued growth and heightened international recognition, aiming to reach an ambitious target of over 60 global markets by the close of 2025.