Xiaomi Establishes New R&D Design Center in the EU




Chinese electric vehicle innovator, Xiaomi Automobile, has commenced its global expansion journey by inaugurating a new Research and Development and Design Center in Germany. This strategic move represents Xiaomi's initial foray into establishing a presence beyond its home market and penetrating the broader European Union automotive landscape.
The establishment of this inaugural EU facility underscores the remarkable growth and achievements of Xiaomi Auto, particularly considering the relatively short period since the smartphone giant announced its ambition to produce Battery Electric Vehicles. Following this announcement, Xiaomi's flagship SU7 sedan quickly debuted, achieving an impressive 200,000 customer deliveries in China within a mere 119 days. While the company's immediate priorities have focused on satisfying the overwhelming domestic demand, executives have consistently hinted at future international expansion, with the EU being a primary target.
Xiaomi's engagement with the European automotive scene is not entirely new; the company has already garnered significant attention within the EU's racing community through its impressive performances at Germany's iconic Nürburgring tracks. The advanced technological capabilities demonstrated by Xiaomi cars were so compelling that the company was invited to join the exclusive \"Industriepool\" for R&D activities at the circuit. Furthermore, Xiaomi cemented its commitment by becoming a long-term partner, even securing a dedicated \"Xiaomi Curve\" on the Grand Prix Circuit. The SU7 Ultra, a testament to Xiaomi's engineering prowess, currently holds the record for the fastest lap by a production EV on the Nürburgring Nordschleife. Building on these achievements and confirmed plans to sell EVs in the EU, Xiaomi Automobile has officially launched its first overseas operations in Munich, Germany, with the \"Xiaomi EV Europe Research and Development and Design Center.\" This initiative aligns with the brand's commitment, articulated by Xiaomi president William Lu in August 2025, to expand into the EU market starting in 2027. The Munich center will focus on fostering a global innovation network by harnessing world-class expertise and ecosystems to accelerate advancements in intelligent driving and vehicle dynamics. Xiaomi aims to attract top engineers, designers, and researchers from across the EU, cultivating collaborations with research institutions and forging industry partnerships to drive smart mobility solutions, ecosystem integration, and address critical considerations like infrastructure and ethical AI.
Xiaomi's expansion into the European market signifies a bold step towards a more interconnected and innovative global automotive industry. By establishing research and development hubs in key international regions, companies can not only harness diverse talent pools but also foster cross-cultural collaboration, leading to advancements that benefit consumers worldwide. This move exemplifies the power of global engagement in pushing technological boundaries and driving progress in sustainable transportation.