Wawa to Launch Branded EV Charging Network in Partnership with Electrify America




Wawa, a prominent convenience store chain, is embarking on a strategic venture to integrate its own brand of electric vehicle (EV) charging infrastructure, partnering with Electrify America. This move represents a significant step towards expanding EV charging accessibility for customers, particularly in regions like South New Jersey. While some Wawa locations currently offer various EV charging options, such as Tesla Superchargers, the experience can be inconsistent, with differing connector types and charging speeds. This new collaboration promises a more standardized and unified charging solution under the Wawa brand.
Wawa and Electrify America Forge a New Path for EV Charging Accessibility
In a pioneering collaboration announced recently, Wawa, the beloved convenience store and gas station chain, has officially partnered with Electrify America to roll out Wawa-branded EV charging stations. This initiative is facilitated through Electrify America’s innovative 'White Label' program, which empowers third-party brands to develop and deploy their custom-designed EV charging networks while relying on Electrify America for the foundational technology, maintenance, and customer support.
Under this unique arrangement, Wawa will be responsible for defining the aesthetic and operational aspects of the charging experience, including the physical design of the chargers, the user interface, and even the pricing structure. This bespoke approach ensures that the Wawa EV charging experience will be distinct and tailored, rather than simply a generic Electrify America charger placed at a Wawa location. The objective is to extend Wawa's reputation for competitive fuel pricing to the EV sector, potentially offering attractive rates for electric vehicle charging.
The initial phase of this program will see the deployment of these new Wawa-branded chargers at eight locations across Pennsylvania, the home state of Wawa. Five of these sites will feature advanced charging units equipped with both NACS (North American Charging Standard) and CCS (Combined Charging System) ports, capable of delivering up to 400 kW of power. The remaining three locations will provide CCS-only ports, supporting charging speeds of up to 350 kW. Specific details regarding the exact number of charging stalls at each site have not yet been disclosed by Electrify America.
This strategic expansion builds upon Wawa's existing network of 280 chargers spread across its 14 operational states. The decision to prioritize Pennsylvania for the initial rollout underscores the company's commitment to its roots and its vision for expanding this branded charging solution throughout its extensive regional presence in the coming years. Rich Makin, Wawa's senior vice president and chief fuel and development officer, emphasized that this undertaking reflects Wawa's dedication to meeting the evolving fueling needs of its customers, offering both traditional liquid fuels and cutting-edge electric charging options. He further articulated that by taking ownership of the Wawa-branded chargers, the company aims to deliver a more cohesive, dependable, and consistent experience for EV drivers across its vast network.
This partnership signifies a pivotal moment for both Wawa and the broader EV charging landscape. By integrating a familiar and trusted brand into the electric vehicle ecosystem, it has the potential to alleviate range anxiety and foster greater adoption of EVs, especially for long-distance travel. The convenience of combining a fuel stop with a charging session, along with Wawa’s anticipated competitive pricing, could make road trips more seamless and appealing for electric car owners. This collaboration stands as a testament to the ongoing evolution of the automotive and energy industries, highlighting the strategic convergence of traditional businesses with emerging sustainable technologies.