Volkswagen Set to Simplify Naming Conventions for Future EVs




German automotive giant Volkswagen is planning a shift in its electric vehicle branding strategy. The company has announced that it will be moving away from the "ID" prefix, which has characterized its lineup of electric cars since its inception. This change aims to align with consumer preferences and market trends as the brand expands its electric vehicle offerings.
A recent statement by Martin Sander, a key member of Volkswagen's Board of Management responsible for Sales, Marketing, and After-Sales, revealed this strategic decision. According to him, the production versions of the ID. 2all and ID. Every1 concepts will adopt more conventional names when they hit the market by 2027. These vehicles are designed to cater to different segments, including an entry-level small car and a premium hatchback, appealing to a broader audience.
The transition towards traditional naming conventions reflects lessons learned from other German automakers' experiences. Confusing nomenclature strategies have often led to customer bewilderment among brands such as Mercedes-Benz and BMW. In response, Volkswagen plans to introduce familiar monikers for their upcoming models. Speculations suggest that the new compact vehicles might revive iconic names like Polo, Lupo, or even Up! By doing so, Volkswagen hopes to leverage established brand recognition while introducing innovative electric technology.
As Volkswagen prepares to update its existing ID series starting in 2026, the timing seems perfect for rebranding efforts. This approach underscores the importance of adaptability within the automotive industry. Embracing simplicity and clarity in product naming can enhance customer engagement and strengthen brand loyalty, ultimately driving sustainable growth in the competitive electric vehicle market.