VinFast's Electric Taxi Service Launches in Europe

Revolutionizing Urban Mobility: Green SM's European Debut
Green SM's Strategic European Entry
Vietnamese electric vehicle taxi company, Green SM, has officially launched its services in Copenhagen, Denmark, marking its inaugural venture into the European market. This expansion follows its successful operations across Asia in countries such as Vietnam, Laos, Indonesia, the Philippines, and India.
Innovative Business Model: Ownership and Driver Management
Unlike traditional ride-hailing platforms that connect independent drivers with passengers, Green SM employs a distinct operational strategy. The company retains full ownership and management of its fleet of VinFast VF 6 and VF 8 electric SUVs, and directly supervises its drivers. This integrated approach aims to ensure meticulous vehicle maintenance and a consistently high level of customer service.
Commitment to Quality and Customer Experience
Green SM places a strong emphasis on driver professionalism and customer satisfaction. All drivers undergo comprehensive training covering essential areas such as road safety, customer service protocols, operational procedures, and the efficient use of electric vehicles, ensuring a premium experience for passengers.
Seamless Booking and Transparent Pricing
Customers can effortlessly book and pay for their rides through Green SM's dedicated mobile application. The app provides complete transparency by displaying the exact fare upfront before the booking is confirmed, eliminating any surprises for the user.
Copenhagen: A Gateway to European Expansion
Richard Nabil Chahine, CEO of Green SM Europe, highlighted Copenhagen's progressive stance on mobility as a key factor in selecting the city for their European launch. He expressed the company's commitment to respecting local standards and building trust with the community through reliable, professional, and fully electric transportation services, drawing on extensive experience from their Asian operations.
Launch Incentives and Future Outlook
To encourage adoption, Green SM is offering new customers in Copenhagen five vouchers, each providing a 25% discount on rides, with a maximum saving of 100 Danish kroner (approximately $16) per trip. This promotional offer is valid until September 30. The company plans a measured expansion across Europe, prioritizing the establishment of strong local operations and adapting its services based on initial feedback and regulatory compliance in Denmark before moving to other cities.