Racing

Veloce Acquires Majority Stake in Lando Norris's Quadrant Brand

Veloce Media Group has successfully acquired a controlling interest in Quadrant, the dynamic content and apparel brand established by Formula 1 driver Lando Norris. This strategic partnership is set to propel Quadrant's expansion within the highly competitive motorsport media landscape, leveraging Veloce's extensive network and expertise. Norris, while relinquishing majority control, retains a substantial stake in the business, signaling his continued commitment to the brand's vision.

Quadrant, initially launched in 2020 by McLaren's Formula 1 star, has undergone a significant transformation, culminating in this major investment from Veloce. The gaming and sports media conglomerate, which recorded an impressive annual revenue of £12.8 million last year, recognizes the immense potential in Quadrant's innovative approach to motorsport content and merchandise. This acquisition formalizes a long-standing collaboration between the two entities, which began during the initial phases of the COVID-19 pandemic when Norris first introduced his brand to the public. As part of the arrangement, Lando Norris will also receive a shareholder position within Veloce Media Group, solidifying his vested interest in the broader enterprise.

The agreement ensures that Norris's personal brand and image will remain integral to Quadrant's identity, with the driver retaining over 20% ownership, making him the second-largest shareholder. This continuity is crucial for maintaining the loyal fanbase Quadrant has cultivated through its engaging and original content. Norris expressed his enthusiasm for the partnership, stating his belief that Veloce's support will significantly amplify Quadrant's reach and innovative capabilities. He highlighted the brand's success in disrupting the traditional motorsport content and apparel markets and its ability to build a dedicated community of followers.

While Quadrant had reported a negative total equity of £405,221 in its financial statements for 2023, the announcement of a seven-figure investment round closing in January 2024, preceding the Veloce deal, underscores a strong belief in the brand's future profitability and growth trajectory. Prior to this majority acquisition, Lando Norris and his father, Adam, held the largest shares in Quadrant through their company, Celero Promotions. Notable investors, including McLaren's chief executive Zak Brown and Norris's manager Mark Berryman, were also part of Quadrant's initial investor group.

Jamie MacLaurin, CEO of Quadrant, also commented on the momentous collaboration, emphasizing the combined strength of two leading forces in motorsport content, talent, and community. He articulated a clear vision for accelerating growth and pushing creative boundaries in the coming years, indicating a period of significant innovation and expansion for Quadrant under Veloce's stewardship. This partnership marks a pivotal moment for both companies, promising enhanced fan engagement and diversified revenue streams within the burgeoning digital motorsport ecosystem.

The recent acquisition of a majority stake in Quadrant by Veloce Media Group marks a strategic alignment poised to significantly impact the motorsport content and apparel industry. This collaboration signifies a concerted effort to capitalize on Quadrant's established brand presence and Lando Norris's influential platform, driving forward new opportunities in fan engagement and commercial ventures.

Feeney Secures Dominant Victory at Supercars Townsville Finale

Broc Feeney, representing Triple Eight Race Engineering, secured a decisive win at the Supercars Townsville event, further solidifying his leading position in the championship. His victory, combined with teammate Will Brown's second-place finish, marked a formidable one-two for the Triple Eight team. This impressive performance underscored the team's strategic acumen and the exceptional car performance on the demanding Reid Park street circuit.

The race unfolded with Feeney starting from pole position, his Chevrolet Camaro displaying an excellent balance of pace and tire longevity from the outset. Despite holding a strong lead, a significant challenge emerged from Cam Waters of Tickford Racing, who opted for an aggressive early pit strategy on Lap 15, considerably sooner than Feeney's Lap 29 stop. This bold move initially propelled Waters into the lead, showcasing the tactical diversity employed by different teams.

However, Feeney's consistent speed and the superior tire management of his Chevrolet allowed him to regain the lead during his second stint. Ultimately, Waters' car lacked the sustained speed of his rivals, resulting in him being overtaken by Will Brown, who drove an impressive race to secure second place for Triple Eight. Brown's ascent to the podium was particularly noteworthy, given his team's initial struggles earlier in the race weekend, demonstrating their ability to adapt and perform under pressure.

Reflecting on his ninth victory in the last twelve races, Feeney humbly acknowledged his teammate's strong performance, stating that it was one of his toughest races in a long time and praising Brown's speed. Brown, for his part, expressed satisfaction with his second-place finish, especially after a challenging qualifying session that saw him start as low as 20th. He highlighted the team's strong race pace despite the qualifying difficulties.

Following Waters, who finished fourth after his alternative strategy didn't fully materialize in the latter stages, Matt Payne secured fifth place. Payne, along with his Grove Racing teammate Kai Allen, faced delays during their first pit stops due to issues with the new-for-2025 fuel system. Anton De Pasquale, Ryan Wood, Thomas Randle, and Bryce Fullwood rounded out the top nine, with varying fortunes influenced by strategy and race incidents. Feeney's two wins over the weekend have expanded his championship advantage to 220 points, with Brown now holding second place overall.

The Supercars championship is set to resume its thrilling action at Queensland Raceway from August 8-10, marking the eighth round of the series and the final event of the Sprint Cup Series. Fans can anticipate more high-octane racing as teams and drivers continue their pursuit of championship glory.

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Tim Mayer's FIA Presidency Bid: A Deep Dive into Challenges and Strategies

The forthcoming FIA presidential election presents a critical juncture, with challenger Tim Mayer advocating for substantial governance reforms. His campaign draws striking parallels to the platform of current president Mohammed Ben Sulayem from four years prior, yet Mayer asserts a fundamental difference in execution. This analysis delves into the intricate political landscape and strategic imperatives defining Mayer's path to potentially leading the global motorsport governing body.

Navigating the Intricacies of FIA Leadership: A Candid Look at Tim Mayer's Campaign

Mayer's Reform Agenda: A Familiar Tune with a Different Interpretation

Tim Mayer, the American candidate for the FIA presidency, recently unveiled his platform, which surprisingly aligns closely with the initial promises made by the current president, Mohammed Ben Sulayem, during his previous campaign. Mayer explicitly articulated this resemblance at a recent press conference preceding the British Grand Prix. He stated that while Ben Sulayem's message of valuing smaller clubs, promoting transparency, and enacting reform was commendable, its implementation has fallen short. Mayer critically views the current administration's achievements as mere 'stagecraft,' creating an 'illusion of progress,' and questions the authenticity of reported financial improvements, suggesting a need for a thorough financial audit.

The Numerical Game of FIA Elections: Overcoming Entrenched Support

The race for the FIA presidency is fundamentally a numbers game, where securing a strong support base is paramount. A candidate must first assemble a 'list' of fellow FIA members who pledge exclusive allegiance. This team typically includes a potential president of the senate, a deputy president, and seven vice-presidents from various global regions (two from Europe, and one each from Africa, Asia-Pacific, North America, South America, and the Middle East/North Africa). An incumbent leader can effectively stifle opposition by consolidating regional support, as exemplified in 2013 when David Ward withdrew his challenge to Jean Todt after 11 out of 12 North American auto clubs backed Todt.

Decoding the Electorate: The Weighted Voting System and Strategic Maneuvers

Beyond securing initial nominations, candidates must win over the electorate. The FIA comprises 245 member organizations across 149 nations, with each country possessing 24 votes. However, these votes are divided between mobility and sporting clubs, meaning certain territories exert more influence due to their unique club compositions. The recent 'stalking horse' candidacy of Carlos Sainz Sr., a political tactic where a minor candidate tests the waters for a more significant challenge, served to gauge opposition to the current regime and compelled the incumbent president to reveal his base of support, largely among Spanish-speaking clubs.

Mayer's Calculated Approach: Beyond Rhetoric to Tangible Value

Mayer has distanced his campaign from Sainz's brief foray, emphasizing that his commitment is more profound than simply exploring the possibility of running. He is now tasked with formally presenting his 'list' and undergoing the new 'professional integrity' vetting process recently approved by the FIA general assembly. While Mayer has openly expressed strong criticism, labeling the current presidency a 'reign of terror' – a provocative historical reference to the French Revolution, ironically given the FIA's Parisian headquarters – he understands that mere verbal attacks are insufficient for victory. His primary challenge lies in convincing member clubs that his leadership will deliver superior value compared to the present.

The Core Proposition: Delivering Enhanced Value to Member Clubs

A crucial, often overlooked, aspect of the FIA's operations is that Formula 1 and general motorsport activities represent only a fraction of its overall scope. The various member clubs prioritize different agendas, making the election process inherently transactional. The central question for these clubs is: what benefits will the next president bring to them? Mayer recognizes this pivotal point, asserting that his focus is on ensuring all member clubs receive tangible value from their affiliation. He acknowledges Ben Sulayem's efforts in communicating value to specific clubs but insists that such benefits must be universal and integrated throughout the organization. Ultimately, the outcome of the election will be determined by whether Mayer can demonstrate a clear and superior value proposition to the diverse electorate, a true test of his strategic capabilities.

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