In a recent showcase at the Consumer Electronics Show (CES) in Las Vegas, Sony and Honda introduced their collaborative effort, the Afeela 1 EV. This vehicle aims to challenge the dominance of Chinese and Tesla’s highly connected cars. Despite its advanced technology and luxurious features, the Afeela 1 has raised eyebrows with its performance specs that seem less impressive compared to more affordable models. The sedan, expected to be manufactured in Ohio, boasts an array of high-tech amenities including 40 sensors for driver assistance, spatial audio, and a panoramic dashboard screen. However, concerns arise over its fundamental aspects such as range and charging capabilities.
The Afeela 1 is set to debut as a tech-rich sedan designed with the concept of "Mobility as a Creative Entertainment Space." Developed by Sony Honda Mobility (SHM), this vehicle integrates entertainment and driving experiences through collaborations with external creators. Key features include an immersive sound system using Sony’s 360 Spatial Sound Technologies, power-operated doors, and even an Unreal game engine for gaming on the go. Underneath its sleek exterior lies a 91 kWh battery pack and dual 241-horsepower motors, offering an estimated 300 miles of range. Unfortunately, this falls short when compared to competitors like the Lucid Air Touring, which offers 406 miles of range and superior acceleration. Moreover, the Afeela 1’s charging speed of 150 kW is modest for its price point, especially considering that many vehicles in the same bracket charge faster.
For a starting price of $89,900, buyers receive a black-painted model with basic features. Upgrading to the Signature trim, priced at $102,990, provides additional options such as rear seat entertainment. In comparison, the Lucid Air Pure offers more power and better value at $77,800, while the Genesis G80 Electrified presents a competitive alternative with faster charging speeds and a lower price tag. The Afeela 1 seems to struggle in terms of presence and value, lacking the appeal of luxury sedans like the BMW i7 eDrive50.
From a journalist’s perspective, the Afeela 1 raises questions about market positioning and consumer expectations. While it introduces innovative entertainment features, it may not meet the practical needs of luxury sedan buyers who prioritize performance and efficiency. The challenge for Sony and Honda will be to refine the Afeela 1’s fundamentals to compete effectively in this competitive segment. Only time will tell if this ambitious project can carve out a niche in the luxury electric vehicle market.