In 2024, the electric vehicle (EV) market in Turkey experienced a remarkable surge, with over 105,000 EVs sold. This represents a 45.9% increase from the previous year, significantly outpacing the overall vehicle sales growth of just 0.5%. The share of EVs in total sales climbed from 7.5% in 2023 to 10.7% last year. Among these sales, nearly 99,500 were pure electric vehicles, while around 4,800 were extended-range EVs. Notably, Turkey's first indigenous EV brand, Togg, delivered an impressive 30,093 cars, surpassing Tesla's 11,534 units. December saw a particularly strong performance, with Togg and Tesla delivering 5,732 and 2,307 vehicles respectively. The EV market is expected to continue its upward trajectory, potentially reaching 30% of the auto market by 2025.

Details of the Electric Vehicle Market Expansion in Turkey

In the vibrant autumn of 2024, Turkey witnessed a significant shift towards sustainable transportation as the electric vehicle (EV) market expanded rapidly. Over 105,315 EVs were sold throughout the year, marking a substantial 45.9% increase compared to 2023. This growth was driven by both consumer demand and the introduction of new models, particularly from local brands like Togg. In December alone, the EV market grew by 82.3%, accounting for 16.3% of all vehicle sales. Togg's exceptional performance, delivering 30,093 cars in 2024, far exceeded that of international competitors such as Tesla, which sold 11,534 units. The rise of EVs has also spurred the development of charging infrastructure, with the number of charging points increasing from 3,000 to 26,000 in just two years. According to industry experts, this trend is set to continue, with projections indicating that EVs could make up 30% of the market by 2025.

Meanwhile, the broader vehicle market saw modest growth, expanding by only 0.5% to reach an all-time high of 1.24 million units sold. Passenger car sales increased by 1.3%, totaling 980,341 units, while light commercial vehicle sales declined slightly by 2.7%. Major players in the market included Fiat, Renault, and Ford, with Fiat leading at 138,749 sales. As the market evolves, 29 carmakers are preparing to introduce 83 new models in 2025, further diversifying the options available to consumers.

The rapid expansion of the EV market in Turkey not only reflects growing environmental consciousness but also highlights the country's commitment to innovation and sustainability. With continued investment in infrastructure and the success of local brands like Togg, Turkey is well-positioned to become a leader in the global EV revolution. The government's support for EV adoption, including incentives and improved charging networks, will be crucial in maintaining this momentum. As more consumers embrace electric vehicles, the future of transportation in Turkey looks increasingly green and promising.

In a significant announcement at CES 2025, Sony Honda Mobility (SHM) introduced its innovative electric vehicle, AFEELA. This cutting-edge automobile has been in development for five years and is set to make waves in the automotive industry. With an initial focus on California drivers, SHM revealed pricing details for two models of AFEELA, along with advanced features that promise to redefine the driving experience. The base model starts at $89,900, while the premium version comes with a price tag of $102,900. Both models come equipped with AI-powered personal assistants, immersive sound technology, and 5G connectivity. Deliveries are expected to begin in 2026 for the Signature model and 2027 for the Origin model.

Details of AFEELA's Launch and Features

In the heart of the bustling CES 2025, Sony Honda Mobility (SHM) showcased its latest creation, AFEELA, a sophisticated electric vehicle designed to captivate the modern driver. This remarkable machine has undergone years of meticulous development and is now ready to make its debut. Initially, AFEELA will be available exclusively to residents of California, where prospective buyers can reserve their vehicles by placing a refundable deposit.

The AFEELA lineup includes two models: the Origin and the Signature. The Origin model, priced at $89,900, offers an impressive array of features such as an AI-powered personal assistant named AFEELA Personal Agent, Sony’s renowned 360 Spatial Sound Technologies, and a three-year subscription to AFEELA Intelligent Drive. For those seeking additional luxury, the Signature model, priced at $102,900, provides enhanced interior options including Black or Gray upholstery. Buyers can choose from three exterior colors: Core Black, Tidal Gray, and Calm White.

Despite the prototype being nearly finalized, deliveries for the Signature model are not expected until 2026, with the Origin following suit in 2027. SHM CEO Yasuhide Mizuno emphasized that this timeline ensures the highest quality and performance standards for AFEELA.

Additionally, SHM plans to host another press conference during CES to provide deeper insights into the customer experience and offer live demonstrations of AFEELA's cutting-edge technology. These events promise to further highlight the vehicle's capabilities and appeal to tech enthusiasts and potential buyers alike.

From a journalist's perspective, the unveiling of AFEELA marks a pivotal moment in the evolution of electric vehicles. It demonstrates the growing collaboration between technology and automotive industries, pushing boundaries to deliver smarter, more connected cars. The exclusivity to California initially may limit its reach, but it also suggests a strategic approach to ensure a smooth market entry. As we anticipate the arrival of these vehicles, it's clear that AFEELA is poised to set new standards in the EV market, offering a glimpse into the future of transportation.