Toyota Prepares for New Electric SUV Launches: RAV4 and Land Cruiser EVs on the Horizon





Toyota is accelerating its electric vehicle strategy, with imminent plans to launch new electric versions of its highly popular RAV4 and Land Cruiser models. This significant development is part of a broader reorientation of the automaker's manufacturing priorities, which includes relocating the production of these new EVs to its Kentucky facility. This shift will also see a luxury Lexus model's production transferred, highlighting Toyota's intensified focus on expanding its electrified vehicle offerings.
Toyota's Strategic Shift Towards Electric SUVs and Production Realignment
For months, whispers within the automotive industry suggested Toyota's ambitions for new electric SUV production in the United States. Earlier this year, these rumors solidified into an official announcement: Toyota confirmed its intention to manufacture two all-new, three-row battery-electric SUVs in the US. Initially earmarked for its Princeton, Indiana plant, the company later revised its plans, designating its Kentucky facility as the new production hub for these pioneering electric vehicles.
A recent report from Nikkei, citing sources close to the matter, disclosed that these forthcoming electric SUVs will draw their lineage from the acclaimed Toyota RAV4 and Land Cruiser platforms. This strategic move is poised to facilitate the replacement of the Lexus ES sedan in the Kentucky production line. The next-generation Lexus ES is reportedly slated for manufacturing in Japan, with subsequent export to the US market. The sources emphasized that this production adjustment is an internal strategic decision, unrelated to recent US auto tariff changes.
This production consolidation aligns with Toyota's overarching goal of streamlining its manufacturing processes. The company reportedly aims to centralize Lexus brand vehicle production while simultaneously bolstering the output of larger models, such as the Grand Highlander, in Kentucky.
In response to the Nikkei report, Toyota acknowledged that it had not yet publicly announced these specific changes but confirmed that its production plans are under continuous review, all in pursuit of developing 'ever-better cars.' The upcoming RAV4 and Land Cruiser EVs are anticipated to be among seven new electric models that Toyota plans to introduce to the US market by mid-2027.
This aggressive electrification roadmap follows the forthcoming launch of an updated bZ electric SUV in US dealerships. Subsequently, Toyota is set to unveil the C-HR and bZ Woodland crossover SUVs in 2026. David Christ, Vice President of Toyota Motor North America, enthusiastically noted that the company is "loading the bases" with an impressive pipeline of new battery-electric, hybrid, and plug-in hybrid vehicles, signaling a robust and diverse approach to future mobility.
Toyota's decisive pivot towards electric SUVs, particularly with iconic models like the RAV4 and Land Cruiser, signifies a critical juncture in its electrification journey. This strategic realignment not only underscores the company's commitment to a sustainable future but also positions it to capture a significant share of the rapidly growing EV market. By leveraging its established platforms and enhancing its US manufacturing capabilities, Toyota aims to deliver compelling electric vehicles that resonate with a broad consumer base, ultimately driving innovation and environmental responsibility within the automotive sector.