Toyota Increases 2027 RAV4 Prices While Enhancing Woodland Model's Suspension





Toyota's top-selling crossover, the RAV4, is set to become both more rugged and more expensive for its 2027 model year. The company confirmed its pricing and specifications on November 5th, with a standout improvement being the Woodland trim's newly upgraded suspension system.
2027 Toyota RAV4: Enhanced Woodland Trim and Price Adjustments
Every prospective buyer of the 2027 RAV4 will encounter a higher price point compared to the previous year, a change that extends to both hybrid and plug-in hybrid versions. However, the Woodland variant notably justifies its increased cost with compelling new features. It now boasts elevated ground clearance, revised suspension components, and a robust tow hitch, catering specifically to enthusiasts who venture beyond paved roads.
The hybrid RAV4's starting price for 2027 is $33,895, which includes a $1,595 destination charge, marking a $400 increase from last year's initial cost before fees. The plug-in hybrid model begins at $43,695, also inclusive of destination fees, reflecting a $600 rise in its entry-level price. It's worth noting that the destination charge itself increased by $145 from 2026, meaning the actual price hike for the base hybrid is closer to $545 when factoring in delivery. The Woodland hybrid, with its new off-road enhancements, carries a Manufacturer's Suggested Retail Price (MSRP) of $40,655, including destination charges.
Furthermore, the all-wheel-drive option on front-wheel-drive hybrid trims has seen its price climb to $1,600, an increase from $1,400 in 2026. This is an important consideration for consumers comparing the 2027 RAV4 against its predecessors.
Toyota has indicated that the standard hybrid models will arrive at dealerships before the close of 2026, while the updated plug-in hybrids are slated for an early 2027 release. This staggered launch timeline is consistent with previous years, implying that buyers interested in the Woodland PHEV's enhanced suspension will experience a slightly longer wait than those opting for the regular hybrid.
Woodland Trim's Off-Road Enhancements
The Woodland edition's ground clearance has been significantly improved, reaching an impressive 9.1 inches. This represents an increase from the 8.1 inches found on other RAV4 grades (excluding the GR Sport), thanks to specially modified springs, shock absorbers, and jounce bumpers. This additional inch of clearance places the compact crossover in a similar league to the lifted Grand Highlander Woodland, appealing to families seeking greater capability off-road.
Beyond suspension upgrades, the Woodland trim incorporates a more aggressive front bumper, a truck-inspired grille, 18-inch wheels fitted with all-terrain tires, Rigid Industries LED fog lights, and an integrated tow hitch. While these additions won't transform the RAV4 into a dedicated rock-crawling machine, they undoubtedly elevate its off-road prowess beyond mere aesthetic alterations.
All-wheel-drive models across the entire lineup will also benefit from Toyota's new Multi-Terrain Select system, which replaces the previous Trail mode. This system builds upon the RAV4's recently introduced drive mode selector, consolidating controls and integrating the Snow mode into the same cluster of buttons for enhanced user convenience.
However, these capability gains come with a minor trade-off in fuel efficiency for the PHEV variant. The Woodland plug-in hybrid is rated at 37 miles per gallon combined, with an electric range of 46 miles. This is a slight decrease from last year's 49-mile figure. In contrast, the SE PHEV maintains its lead with a 52-mile electric range, attributed to its lighter, less off-road-oriented configuration.
This strategic move by Toyota reflects a growing market demand for crossovers that blend everyday practicality with enhanced off-road capabilities. While the price increase is a factor, the significant upgrades to the Woodland trim offer a compelling proposition for adventurous consumers. It highlights Toyota's commitment to diversifying its popular RAV4 lineup and catering to a broader spectrum of driving preferences, ensuring its continued reign as a top-seller.