Car Show

Stellantis CEO Affirms Maserati is Not for Sale, Rules Out Brand Split

Stellantis, the global automotive conglomerate, has firmly declared its commitment to retaining Maserati and its unified brand structure. Despite persistent industry speculation regarding the sale of the iconic Italian luxury brand and a potential split between its European and American divisions, CEO Antonio Filosa has unequivocally dismissed these ideas. This announcement underscores Stellantis's strategic vision for its extensive portfolio, emphasizing collaboration and shared development across all its marques to navigate the evolving automotive landscape.

Stellantis Reinforces Commitment to Maserati and Integrated Brand Strategy

During the 2026 Paris Motor Show, Stellantis CEO Antonio Filosa directly addressed rumors concerning Maserati's future, stating the company's clear intention to keep the brand within its fold. Filosa's remarks serve to quell ongoing speculation fueled by Maserati's recent performance challenges and its search for market footing. This reassurance highlights Stellantis's dedication to supporting the Trident brand's revitalization efforts.

Furthermore, Filosa firmly rejected any plans to divide Stellantis's European and American brands into separate entities. He articulated that such a move would be impractical, as the company significantly benefits from a unified approach to developing core technologies, including powertrains and platforms, across its entire global portfolio. This integrated strategy, according to Filosa, ensures that all 14 brands, from Fiat and Peugeot to Jeep and Maserati, play a unique and crucial role in the group's overall objectives.

Stellantis faces the delicate task of balancing the distinct identities of its diverse brands with the efficiencies gained from shared development. The challenge lies in maximizing cost-effectiveness and accelerating innovation without diluting the unique appeal of each marque, especially as competition intensifies from emerging players like Chinese automakers. Strategic partnerships, such as those with Leapmotor and Dongfeng, are being explored to optimize manufacturing capacity in Europe and enhance access to advanced electrification technologies.

The automotive giant reported a substantial net loss of €22.3 billion in 2025, and its stock has experienced volatility. While Filosa expressed confidence in the company's trajectory toward profitability, the true measure of success will be the sustained financial improvement derived from its current strategic direction. The core message from Stellantis's leadership remains resolute: Maserati will stay, the European and American brands will remain united, and the group will strive to operate as a cohesive, efficient entity.

The unwavering commitment of Stellantis to Maserati and its integrated brand strategy reflects a long-term vision for stability and growth. By leveraging shared resources and fostering collaboration, Stellantis aims to empower Maserati to overcome its recent challenges and thrive in the competitive luxury market, all while maintaining the unique heritage that defines the esteemed Italian brand.

2027 BMW M760 xDrive: A New V-8 Powerhouse

BMW has unveiled the new 2027 M760 xDrive, a significant addition to its luxury sedan range. This model marks the return of a V-8 option to the 7-series lineup, filling a gap that was noticed during the previous refresh. Scheduled to arrive in the United States in the first half of next year, this high-performance vehicle promises to deliver an elevated driving experience.

The heart of the M760 xDrive is an advanced twin-turbocharged 4.4-liter V-8 engine, projected to produce around 570 horsepower. While full specifications are yet to be released, BMW has confirmed that the vehicle will include standard all-wheel drive and feature upgraded chassis components. This powerful new entry succeeds the former 760i, which offered 536 horsepower but lacked the distinct M badging and performance focus of the new model. Additionally, this release indicates a strategic shift for BMW, as the electric i7 M70 will no longer be part of the i7 lineup for 2027.

BMW's renewed emphasis on the V-8 engine for its M Performance portfolio in the U.S. market signals an exciting direction for the brand. Consumers can anticipate seeing more high-performance V-8 derivatives across larger models, such as the upcoming X5 SUV. Although the exact pricing for the new M760 has not yet been disclosed, it is anticipated to start above $126,000 when it becomes available next year, reflecting its position as a premium luxury offering.

The introduction of the 2027 BMW M760 xDrive demonstrates BMW's commitment to innovation and high-performance engineering. This vehicle not only enhances the luxury sedan segment with its powerful V-8 engine and advanced features but also sets a positive tone for the future of BMW's M Performance division, promising more exhilarating vehicles that combine luxury with cutting-edge automotive technology.

See More

BMW M Division Faces Challenges in Retaining Manual Transmissions Amid Hybridization

The automotive landscape is undergoing significant transformation, with performance divisions like BMW M grappling with the integration of new technologies while striving to preserve traditional driving experiences. The future of manual transmissions within BMW M models remains a focal point of discussion, as the brand navigates challenges posed by mild-hybrid systems, escalating engine power, and a dwindling pool of specialized suppliers.

BMW M's Manual Transmission Dilemma: Hybridization, Torque, and Supply Chain Pressures

Frank van Meel, the head of BMW M, recently shed light on the intricate path ahead for manual gearboxes. While asserting that the manual option has not been entirely ruled out, he acknowledged the substantial obstacles that lie in its preservation. The advent of 48-volt mild-hybrid systems, designed to enhance efficiency and performance, presents a complex engineering challenge when paired with traditional clutch-pedal setups. These hybrid powertrains introduce additional weight, electronic controls, and packaging constraints that are difficult to reconcile with the mechanical simplicity of a manual transmission.

Moreover, the continuous increase in engine torque, exemplified by the potent S58 twin-turbo inline-six engine, pushes manual gearboxes to their mechanical limits. BMW's existing six-speed manual unit, for instance, cannot fully accommodate the immense torque output of the M3 and M4 Competition variants, necessitating automatic transmissions for these higher-performance models. This disparity forces BMW M to consider whether developing new, more robust manual transmissions specifically for these power levels is economically viable.

Adding to these internal complexities is the external factor of a shrinking supplier base. The global automotive industry's shift towards automatic and electrified powertrains has led to fewer manufacturers specializing in high-performance manual gearbox components. This reduction in suppliers means BMW M has less leverage to commission bespoke manual units tailored to its specific requirements, especially as overall global demand for manual cars continues to decline outside a niche segment of passionate enthusiasts.

Despite these engineering and supply chain pressures, consumer sentiment remains a critical consideration. Van Meel recognized the significant and emotionally charged demand from enthusiasts for manual transmissions, a sentiment clearly demonstrated by sales figures. For example, a substantial proportion of M2 buyers in the US still opt for the six-speed manual over the automatic. Similarly, the limited-edition 2027 M3 CS Handschalter, a rear-wheel-drive manual variant, saw its build slots quickly claimed by North American dealers, highlighting the strong market appetite for such specialized models. This enduring demand encourages BMW M to explore alternatives to outright cancellation, choosing instead to periodically reassess the manual's future.

As of now, the manual transmission is expected to persist in the M2 for at least a few more years, though firm long-term commitments remain elusive. Industry speculation suggests that the next generation of M3 models may adopt a mild-hybrid inline-six engine paired exclusively with an automatic transmission. This ongoing tension between technological advancement, market trends, and enthusiast loyalty defines the current landscape for performance vehicles.

The balancing act between technological innovation and preserving the pure driving experience is a constant challenge for luxury performance brands. BMW M's cautious approach to the manual transmission, neither fully embracing nor entirely abandoning it, reflects this dilemma. As automotive technology progresses, it becomes crucial for manufacturers to innovate while also honoring the heritage and preferences of their dedicated customer base. The future of manual gearboxes will likely depend on the delicate interplay of engineering feasibility, market demand, and the willingness to invest in niche, enthusiast-driven offerings.

See More