Romanian Electric Vehicle Market Faces Significant Decline Amid Policy Uncertainty

In March, Romania's electric car market experienced a notable 58% downturn compared to the previous year, largely attributed to delays in implementing the new Rabla Program and ambiguity surrounding voucher values for electric vehicles. Consequently, fully electric cars represented merely 2.75% of all new car registrations during this period. Only 273 electric vehicles were registered last month, reflecting broader market trends influenced by brand perceptions and consumer preferences.
The decline in the Romanian electric vehicle sector has been accompanied by shifts in brand dominance. For the first time in years, Tesla no longer leads as the top imported brand in the electric vehicle category. The Dacia Spring remains the most popular model but with a dramatic decrease in sales, registering only 44 units compared to 212 the previous year. Competitor Leapmotor T03, assembled in Poland from Chinese kits, took second place with 34 units sold. Tesla Model 3 ranked third, witnessing a significant drop of nearly 70% in registrations from March 2024.
Other favored electric models among Romanians include the Mercedes EQE, Tesla Model Y, VW ID.4, Volvo EX30, Porsche Macan, Mercedes EQA, and Ford Explorer. However, their sales figures have also witnessed substantial decreases compared to the prior year.
Beyond electric vehicles, other segments exhibited contrasting dynamics. Hybrid cars, including plug-in hybrids, surged by 88%, reaching 4,994 units. This growth contrasts sharply with the 38% decline in diesel engine registrations, which totaled just 953 vehicles. Gasoline-powered cars saw an increase of 31%, with 3,702 units registered. As a result, the hybrid segment now commands over half the market share at 50.33%, while gasoline accounts for 37%, and diesel has plummeted to a historical low of 9.6%.
Amid these fluctuations, the Romanian automotive landscape continues to evolve significantly. While uncertainties linger regarding government incentives for electric vehicles, hybrid cars are rapidly gaining traction. This shift underscores changing consumer preferences and technological advancements within the industry. As policymakers address concerns about voucher allocations, stakeholders eagerly anticipate potential adjustments that could reinvigorate the electric vehicle market in the near future.