Revolutionizing Retro: ICON's Electric Bronco Restomod
















A pioneering leap into the future of classic car restoration has emerged from ICON, a company renowned for its meticulous craftsmanship. At their headquarters in Chatsworth, California, founder Jonathan Ward unveiled his latest creation: an electrified version of the iconic Ford Bronco. This innovative project represents a harmonious blend of nostalgia and cutting-edge technology, redefining what it means to restore a vehicle.
Ward’s passion for preserving the past is evident in every corner of his workspace, where vintage automobiles, memorabilia, and furnishings dominate the landscape. Despite his deep-rooted connection to analog traditions, Ward acknowledges the inevitability of progress within the automotive industry. Recognizing the shift towards electric vehicles, he has embarked on a mission to integrate modern advancements with time-honored techniques. Through partnerships with experts such as Marc Davis and Moment Motors, Ward has developed an electric drivetrain that delivers impressive performance metrics while maintaining the soul of the original Bronco.
The ICON EV Bronco exemplifies this fusion of old and new. Equipped with a powerful 500 horsepower engine and advanced features like over-the-air updates and regenerative braking, the vehicle caters to enthusiasts who appreciate both classic aesthetics and contemporary engineering. During a brief test drive around Chatsworth, the car showcased its unique character through retro-inspired controls enhanced by subtle technological upgrades. Although some aspects of its software may require further refinement, the overall experience highlights the potential of restomods in the electric age.
This groundbreaking endeavor not only preserves the charm of classic vehicles but also propels them into the future. By offering customization options tailored to individual preferences, ICON ensures each EV Bronco will be as distinctive as its owner. Furthermore, Ward envisions expanding this concept across his entire lineup, signaling a commitment to sustainable innovation without compromising on quality or authenticity. As we witness the evolution of automotive design, projects like the ICON EV Bronco inspire us to embrace change while honoring our heritage.