Rivian Transforms EVs into Ghostbusters-Themed Vehicles for Halloween





Rivian is rolling out an extraordinary Halloween-themed software update for its electric vehicles, blending the world of its R1 and R2 models with the iconic Ghostbusters franchise. This special seasonal enhancement, developed in partnership with Sony Pictures, goes beyond simple festive touches. It includes a custom-built R1S Ecto-1 replica, reminiscent of the classic movie vehicle, and a promotional video featuring Bill Murray, who played Dr. Peter Venkman in the original 1984 film.
This comprehensive update offers Rivian owners a unique and immersive experience, transforming their vehicles into mobile Ghostbusters headquarters. The initiative highlights Rivian's innovative approach to software features and its commitment to engaging its community with creative and entertaining content, making this Halloween memorable for EV enthusiasts.
Ghostbusters-Themed Features and Customization
Rivian's latest software update brings a suite of Ghostbusters-inspired sound and visual effects to its R1 and R2 EVs. These features, accessible from within the vehicle or via the Rivian smartphone app, include a "Lights & Sounds" option that synchronizes exterior LED sequences with iconic Ghostbusters soundscapes. Drivers can choose from various themes like Ecto-1, Proton Pack, Slimer, Ghost Trap, Peter Venkman, or a random selection. For an interactive experience, the "Motion Mode" allows the vehicle to emit sounds and lights when pedestrians approach, adding a touch of spooky fun to the Halloween season. Furthermore, the update introduces custom lock sounds, enabling first-generation R1 owners to switch to an Ecto-1 sound, while R1 Gen 2 and R2 drivers can select from Ecto-1, Proton Pack, or Chant options, personalizing their vehicle's auditory signature.
The interior of Rivian EVs also receives a Ghostbusters makeover. When parked, opening the in-vehicle Ghostbusters app reveals a retro command console featuring a prominent red toggle switch. This switch activates the full experience, harmonizing interior lighting, themed audio, and exterior displays. The "Trick or Treat Mode" takes over the driver and rear displays, playing the Ghostbusters theme song and setting a festive mood. A "Scavenger Hunt" add-on, integrated into familiar screens like Drive Modes, Gear Guard, and the Energy app, challenges passengers to find hidden interactive cue cards with characters such as Ghost Guard or Slimer, triggering unique animations and audio effects upon discovery. Passengers can also enjoy playing 'Mallow Mash on the center screen, a game where they race against time to pop Mini-Pufts marshmallow men. For an added touch, the Rivian Assistant voice adopts an eerie tone for the season, ready to perform exterior light shows, provide hunt clues, or play sound effects on command, ensuring a fully immersive Ghostbusters experience.
The Ecto-R1 Replica and Availability
To celebrate the Halloween season and pay tribute to the 1984 classic, Rivian has crafted a custom R1S SUV, dubbed the Ecto-R1, which is meticulously inspired by the iconic white Ecto-1 station wagon from the Ghostbusters movie. This unique build features a roof rack equipped with all the essential gear for ghost-hunting, including sirens, a radar dish, and original emergency lights that were sourced and carefully restored specifically for this project. The electric SUV is outfitted with 22-inch wheels adorned with white covers and proudly displays the recognizable No-Ghost logo on its hood and front doors, making it a faithful and impressive homage to the cinematic legend.
For Rivian owners to activate these special sound and visual effects, their vehicle software and mobile app must be updated to the latest versions (R2 requires version 2026.36.40, and R1 needs 2026.36.0). Once updated, a prompt on the driver's display will appear, asking if they wish to "hunt some ghosts." The Halloween Mode features will be available for a limited time, running from October 9 through November 2, 2026. Fans eager to see the full-scale Rivian Ecto-R1 homage can visit various events across the country. Rivian's retail locations in Laguna Beach, Austin, Miami Brickell, San Francisco, and New York City's Meatpacking District are hosting local parties, offering limited-edition merchandise and themed refreshments, providing an opportunity for enthusiasts to experience the Ghostbusters spirit firsthand.