Electric vehicle (EV) sales in India witnessed a remarkable surge in 2024, reaching nearly 100,000 units. According to the government’s official Vahan portal, this represents a 20% increase from the previous year. The market dynamics are shifting as consumer preferences diversify and competition intensifies.

Unlocking the Future of Sustainable Transportation

Market Growth and Consumer Preferences

The electric car market in India has seen unprecedented growth, driven by increasing environmental awareness and supportive government policies. In 2024, sales surged by 20%, with a total of 99,004 units sold compared to 82,563 units in 2023. This upward trend reflects a growing consumer appetite for sustainable mobility solutions.Consumer choices are expanding rapidly. Buyers now have a wider array of models to choose from, catering to various needs and budgets. This diversity is reshaping market dynamics, with new entrants challenging established players. For instance, Tata Motors, despite offering the most extensive EV lineup, saw its market share dip slightly from 73% in 2023 to 62% in 2024. This shift underscores the competitive landscape where innovation and pricing play pivotal roles.

Tata Motors: Navigating Market Challenges

Tata Motors remains a dominant force in India's electric vehicle sector, but it faces evolving challenges. Despite selling 61,435 electric cars in 2024—just 2% more than the previous year—the company's market share declined to 62%. This drop highlights the stiff competition from emerging brands that offer compelling alternatives.To regain momentum, Tata Motors plans strategic launches such as the Harrier.ev and Sierra.ev. These models aim to attract different segments of the market, from urban commuters to off-road enthusiasts. With five models already available—Tiago.ev, Tigor.ev, Punch.ev, Nexon.ev, and Curvv.ev—plus the fleet-exclusive Xpres-T, Tata continues to lead in product diversity. However, maintaining market dominance will require addressing price sensitivity and enhancing customer experience.

Rising Star: JSW MG Motor's Impressive Growth

JSW MG Motor emerged as a formidable player, recording a staggering 125% growth in electric vehicle sales in 2024. The joint venture between JSW Group and China's SAIC sold 21,464 units, up from 9,523 in 2023. This success can be attributed to the launch of the Windsor EV, a crossover-styled compact hatchback that resonated well with consumers.In addition to the Windsor EV, JSW MG Motor offers the ZS EV small SUV and Comet EV microcar. These models cater to varying consumer preferences, from practicality to performance. The company's aggressive expansion strategy includes leveraging advanced technology and competitive pricing, positioning it as a key player in the evolving Indian EV market.

Mahindra & Mahindra: Expanding Horizons

Mahindra & Mahindra solidified its position as the third-largest electric vehicle seller in India, with a 66% increase in sales from 4,269 units in 2023 to 7,104 units in 2024. The XUV400, currently the only electric model in its portfolio, played a crucial role in this growth. Looking ahead, Mahindra plans to introduce three new models—XUV 3XO EV, BE 6, and XEV 9e—to expand its lineup to four. The BE 6, in particular, has generated significant buzz, promising to enhance the company's market presence. By focusing on affordability and innovation, Mahindra aims to capture a larger share of the burgeoning EV market.

BYD: Overcoming Price Barriers

China's BYD made strides in India's electric vehicle market, albeit facing challenges related to pricing. In 2024, the company sold 2,819 units, marking a 40% increase from the previous year. While BYD locally assembles the Atto 3 compact SUV and eMax 7 from imported kits, these models remain relatively expensive for the average Indian buyer.The Seal mid-size sedan, imported as a completely built unit (CBU), further limits accessibility due to its premium price tag. To penetrate the mass market, BYD must address cost barriers while maintaining quality and performance standards. Potential strategies include localizing production and exploring partnerships to reduce costs.

Citroen: Preparing for Expansion

Citroen, the French automaker, experienced a slight decline in electric vehicle sales in 2024, recording 1,873 units—a 4% drop from the previous year. The e-C3, Citroen's sole electric offering in India, faced challenges in sustaining demand. However, the company is set to launch a pure electric variant of the C3 Aircross small SUV later this year, signaling renewed efforts to bolster its EV portfolio.Citroen's approach emphasizes design and functionality, aiming to appeal to discerning customers seeking stylish yet practical electric vehicles. By introducing innovative features and enhancing value propositions, Citroen seeks to reinvigorate its market presence and attract a broader audience.

South Korean Giants: Hyundai and Kia's Strategic Entry

Hyundai and Kia, South Korean automotive giants, have entered the Indian electric vehicle market cautiously. Currently, their offerings are limited to high-end models that command premium prices. However, both companies plan to introduce mass-market electric cars this year—the Creta Electric and Carens EV, respectively.These launches could revolutionize the market by making electric vehicles more accessible to a wider audience. Hyundai and Kia's reputation for reliability and innovation positions them favorably to capture significant market share. Additionally, Maruti Suzuki's entry with the locally manufactured e Vitara promises to further stimulate competition and drive down prices.

Future Prospects: A New Sales Record on the Horizon

With numerous locally manufactured and affordable electric cars entering the market, India stands poised to set a new sales record in 2025. The influx of new models from established and emerging brands heralds an era of robust competition and innovation. Consumers benefit from a wider range of choices, driving the adoption of sustainable transportation solutions.The coming year will witness intensified efforts from automakers to meet growing demand and address challenges such as infrastructure development and consumer education. As the market matures, India's electric vehicle industry is set to become a global leader, transforming the future of mobility.

In a significant leap forward for the automotive industry, Zeekr is set to introduce an advanced large SUV featuring cutting-edge Nvidia Drive Thor technology. This vehicle represents a milestone in smart driving innovation, as Zeekr prepares to deliver mass-produced models for Waymo’s robotaxi program. The company's presence at CES 2025 underscores its commitment to pushing the boundaries of electric vehicle (EV) technology and autonomous mobility.

Experience the Future of Autonomous Driving with Zeekr's Cutting-Edge Technology

The Dawn of Smart Driving Innovation

The automotive landscape is on the brink of transformation, and Zeekr is leading the charge. At CES 2025, the company unveiled its latest domain controller powered by Nvidia’s Drive AGX Thor, marking the first OEM product to integrate this next-generation system-on-chip (SoC). This breakthrough will be available in a new model launching later this year, offering unparalleled capabilities in handling complex driving scenarios and parking functions. Nvidia introduced the Drive Thor SoC in September 2022 as a successor to the Drive Orin, targeting automakers’ 2025 models. Despite initial delays, Zeekr remains committed to leveraging this powerful technology. The EX series SUV, the first model to feature the Nvidia Drive Thor-based intelligent driving domain controller, promises to redefine the driving experience. By integrating advanced computing power, the SUV will offer enhanced safety features and seamless connectivity.

A New Era of Autonomous Mobility

Zeekr’s collaboration with Waymo is a testament to its ambition to revolutionize autonomous mobility. The company has already begun delivering mass-produced Zeekr RTs for further testing, positioning itself as the first Chinese car brand to enter the US market. This partnership paves the way for a future public robotaxi launch, setting a new standard for safe and efficient transportation.The Zeekr RT, a purpose-built vehicle for autonomous mobility, has been undergoing rigorous real-world road testing. Its integration into Waymo’s fleet highlights the potential for widespread adoption of autonomous vehicles. As Zeekr continues to refine its technology, the company is poised to lead the global shift toward smarter, safer, and more sustainable transportation solutions.

Expanding Partnerships and Global Reach

Beyond its advancements in autonomous driving, Zeekr is expanding its partnerships and global footprint. The company has announced an expanded collaboration with Qualcomm to incorporate the next-generation Snapdragon cockpit platform in upcoming vehicles. This integration will provide users with advanced smart navigation, enhanced voice interaction, innovative eye control systems, immersive entertainment, personalized user interfaces, and over-the-air (OTA) updates.Zeekr’s global fast charging network strategy is another key focus. The company plans to deploy thousands of Zeekr-branded charging stations in key international markets, starting with Thailand and Australia. This initiative aims to address the growing demand for EV infrastructure and support the transition to cleaner energy solutions. By investing in comprehensive charging networks, Zeekr is ensuring that drivers have access to reliable and convenient charging options wherever they go.

Building on a Legacy of Innovation

Zeekr’s journey began with intelligent driving solutions provided by Mobileye, but the company has since developed its own driver assistance system based on the Nvidia Drive Orin chip. The Zeekr 007, launched in late 2023, was the first model to feature this in-house developed system. Moving forward, Zeekr will continue to build and improve its smart driving systems using both Mobileye and Nvidia technologies.This dual approach allows Zeekr to stay ahead of the curve in the rapidly evolving EV market. By combining the strengths of multiple platforms, the company can offer customers a more robust and versatile driving experience. Zeekr’s commitment to innovation is evident in its diverse lineup of models, including the Zeekr 001 FR, Zeekr 009 Grand, and Zeekr Mix, all of which are powered by the Snapdragon cockpit platform SA8295P.

Paving the Way for a Sustainable Future

As Zeekr prepares to launch three new models in 2025, including two hybrid variants, the company is reinforcing its dedication to sustainability. These new additions to the lineup will cater to a wider range of consumer preferences while maintaining Zeekr’s reputation for cutting-edge technology and performance. With each new model, Zeekr is not only expanding its product offerings but also contributing to a greener, more sustainable future.In conclusion, Zeekr’s presence at CES 2025 marks a pivotal moment in the company’s history. Through its innovative use of Nvidia Drive Thor technology, expanded partnerships, and global expansion efforts, Zeekr is shaping the future of autonomous mobility and electric vehicles. As the automotive industry continues to evolve, Zeekr stands ready to meet the challenges and opportunities that lie ahead.