Ram's Electric Pickup Truck Project Halted






Stellantis has made a significant strategic pivot, ceasing development of the fully electric Ram pickup truck that was slated for the US market. This decision, announced by the automotive giant, is attributed to a perceived deceleration in the demand for battery-electric trucks across North America, prompting a broader reevaluation of the company's electric vehicle strategy. This move marks an end to a project that had undergone several postponements, initially aiming for a late 2024 release but continually pushed back to 2025, then 2026, and finally mid-2027 before its ultimate cancellation. The company's former CEO, Carlos Tavares, had previously boasted that the electric Ram pickup would surpass competitors in crucial areas such as range, towing capacity, and charging efficiency.
In place of the purely electric model, Stellantis is now prioritizing the Ramcharger, a range-extended electric vehicle (REEV), which will be marketed as the Ram 1500 REV. This new direction is presented with renewed promises, asserting that the Ram 1500 REV will establish new performance benchmarks within the half-ton truck segment, delivering exceptional range, towing capabilities, and payload capacity. The REEV variant is designed with a 92 kWh battery, a 3.6-liter V-6 engine, a 27-gallon fuel tank, and dual electric motors, projecting an impressive total range of up to 690 miles, with approximately 145 miles available solely on electric power. Boasting up to 647 horsepower and 610 lb-ft of torque, the Ramcharger is set to be Ram's most potent pickup. Its interior will feature extensive digital displays, including a 14.5-inch infotainment screen, a 12.3-inch driver display, and a 10.25-inch passenger display.
The Ram 1500 REV is anticipated to debut in early 2026, with pricing details to be disclosed closer to its launch, although it is expected to commence around $75,000. This strategic adjustment by Stellantis underscores the dynamic and evolving nature of the electric vehicle market, where manufacturers must constantly adapt to consumer demand and technological advancements. While the cancellation of the all-electric Ram pickup may disappoint some, the shift towards a range-extended model highlights an adaptive approach, seeking to balance electric propulsion with the practical needs and preferences of truck buyers, aiming for innovation that genuinely serves the market. This reflects a commitment to continually refine and enhance product offerings in response to market signals, ensuring that new vehicles meet and exceed the evolving expectations of customers.