Ford Focus Hatchback Discontinued, Possible EV Crossover Successor
Ford's European Shift: From Hatchback to Hybrid Crossover
The End of an Era: Focus Hatchback Production Concludes
After a successful run of four generations, the Ford Focus hatchback, a symbol of practicality and enjoyable driving, is officially ceasing production in Europe this November. Once a top-selling compact car alongside models like the Fiesta, its departure marks a notable shift in Ford's European vehicle strategy.
Emergence of a New Focus-Sized Crossover
Ford is reportedly developing a new crossover of similar dimensions to the Focus, which will feature both electric and hybrid powertrain options. This strategic move aims to fill the void left by the hatchback, with production anticipated to take place at Ford's Valencia plant in Spain, known for assembling the Kuga (Escape in the US).
Platform Strategy: Volkswagen MEB vs. Ford's Own Architecture
While Ford's current European electric SUVs, such as the Explorer EV and the forthcoming Capri, are built on Volkswagen's MEB platform, the new Focus-sized crossover may utilize a modified version of Ford's C2 platform. This platform currently underpins models like the Bronco Sport and Escape, suggesting a potential shift towards Ford's proprietary underpinnings for future European models, distinct from the recently unveiled Universal EV Platform initially slated for US-produced vehicles.
Market Positioning and Design Direction
The upcoming crossover is expected to be priced competitively, positioned between the Puma and the Explorer EV, making it an accessible option for consumers. Unlike typical European Ford designs, it is rumored to adopt a more robust, American-inspired aesthetic, similar to the squared-off appearance of the Explorer, moving away from the more fluid lines seen in models like the Puma.
Leveraging the Legacy: The Focus Nameplate's Potential Return
There is strong speculation that Ford might reintroduce the Focus nameplate for this new hybrid and electric crossover. Given the name's significant brand recognition and positive association among European buyers, reusing it aligns with Ford's strategy of revitalizing iconic names for its crossover models, a tactic previously applied to the Mustang, Capri, and Puma, to ensure a strong market reception for the new vehicle.