Peugeot 308: A Refreshed Icon with Electrifying Innovations
Peugeot has unveiled the latest iteration of its 308 model, featuring a series of thoughtful enhancements that build upon its established strengths. This refresh underscores the vehicle's role as a compelling alternative in a market often saturated with SUVs, reinforcing its reputation for elegant design, a pleasurable driving experience, and competitive pricing. The update brings both subtle and striking alterations, including an illuminating emblem, a first for the marque, which is integrated into a more assertive front-end design. Despite these contemporary additions, the core appeal of the 308 remains steadfast, promising continuity in its well-regarded attributes. The comprehensive range of powertrain options, from electric to traditional internal combustion engines, ensures the 308 continues to cater to diverse driver preferences and environmental considerations.
The current generation of the Peugeot 308 has consistently impressed since its 2021 debut, establishing itself as a stylish, enjoyable, and accessible option for many drivers. This recent mid-cycle refresh aims to further solidify its position, introducing key design and technological upgrades without straying from its successful formula. The introduction of an illuminated badge, a prominent feature on its redesigned nose, marks a notable evolution in its aesthetic. This bold element is complemented by a revamped grille and distinctive 'three-claw' LED headlights, giving the 308 a more aggressive and modern visual presence. Inside, the cabin maintains its user-friendly 10-inch touchscreen and unique i-Cockpit layout, but enhances usability with more customizable shortcut toggles and premium ambient lighting options, elevating the overall interior experience.
Design Enhancements and Interior Refinements
The updated Peugeot 308 showcases a sophisticated evolution of its acclaimed design, particularly evident in its striking new front fascia. A standout feature is the illuminated Peugeot emblem, a pioneering design element for the brand, which commands attention on a heavily revised grille. This bold integration is flanked by innovative headlights featuring Peugeot's distinctive 'three-claw' LED signature, creating a visually powerful and recognizable identity. The overall effect is one of contemporary elegance, with strategic design choices that maintain the 308's attractive profile while incorporating cutting-edge automotive trends.
Inside the cabin, the 308 maintains its driver-centric focus and sophisticated layout, preserving the established 10-inch touchscreen and the distinctive i-Cockpit. However, the refresh introduces practical improvements, such as enhanced configurability for the five toggle switches positioned beneath the display, allowing for more personalized and rapid access to frequently used functions. High-end trim levels receive premium touches, including luxurious Alcantara upholstery and sophisticated aluminium accents, elevating the perceived quality and comfort of the interior. These refinements underscore Peugeot's commitment to delivering a modern, user-friendly, and upscale environment for both driver and passengers.
Diverse Powertrain Options and Efficiency Gains
The updated Peugeot 308 lineup boasts an impressive array of powertrain choices, reflecting a commitment to meeting diverse consumer needs and evolving environmental standards. The all-electric e-308, a cornerstone of the range, retains its 154bhp front-mounted motor but significantly enhances its practicality with an increased usable battery capacity of 55.4kWh. This upgrade translates to a notable improvement in range, now capable of achieving 280 miles on a single charge under the WLTP test cycle, extending its appeal for long-distance travel. Furthermore, the e-308 introduces innovative vehicle-to-load functionality, adding a new dimension of utility for external power requirements.
Beyond the electric variant, the 308 offers a robust selection of hybrid and traditional internal combustion engines. A plug-in hybrid option combines a 1.6-litre turbocharged four-cylinder engine with an electric motor and a seven-speed dual-clutch automatic transmission, delivering a combined output of 192bhp and an impressive electric-only range of up to 53 miles. For those seeking a non-plug-in hybrid solution, a 1.2-litre turbocharged three-cylinder variant paired with a six-speed dual-clutch automatic provides 143bhp and the capability for significant electric-only driving in urban settings. Notably, a diesel option, the 1.5-litre 128bhp turbodiesel BlueHDi with an eight-speed automatic, remains available, catering to drivers prioritizing fuel economy. The 308 continues to be offered in both five-door hatchback and SW estate body styles, ensuring that all powertrain options are accessible across different vehicle configurations.