Mercedes-Benz Streamlines EV Lineup, Discontinues EQE Sedan and High-End Models in US Market




Mercedes-Benz has announced a significant restructuring of its electric vehicle and plug-in hybrid portfolio for the U.S. market, effective from the 2027 model year. The company is phasing out several models, including the EQE Sedan, the high-end Mercedes-Maybach EQS 680 electric SUV, and the powerful Mercedes-AMG S63 E Performance plug-in hybrid. This decision appears to be a direct consequence of underwhelming sales figures for these specific models, indicating a strategic re-evaluation of its electric and performance offerings.
The Mercedes-Benz EQE electric sedan, positioned as an alternative to the traditional E-Class, will be completely removed from the U.S. lineup after a mere three years on the market. This includes all its variants, even the sportier AMG version. This cancellation reflects its lukewarm reception and sales performance in the competitive American EV landscape. This discontinuation highlights the challenges even established luxury brands face in capturing market share within the rapidly evolving electric vehicle segment, especially when initial models don't resonate strongly with consumers.
In addition to the EQE Sedan, the ultra-opulent Mercedes-Maybach EQS 680 electric SUV, known for its premium price tag exceeding $180,000, will also cease to be offered in the U.S. for the 2027 model year. While the broader EQS Sedan and SUV ranges will remain available, the decision to cut the Maybach variant suggests that even at the pinnacle of luxury, niche EV models require a certain sales volume to justify their presence. This move could also indicate a broader trend of simplifying product lines to focus on more successful or strategically important models.
Furthermore, the high-performance Mercedes-AMG S63 E Performance plug-in hybrid sedan, which combines a twin-turbocharged V-8 engine with an electric motor to deliver an impressive 791 horsepower, will also be absent from the 2027 U.S. roster. Despite its focus on raw power and a hefty price of over $190,000, its limited all-electric range of just 16 miles might not have appealed to a wide enough audience, or its sales targets were not met. This suggests that even in the performance hybrid segment, market viability is paramount.
While Mercedes-Benz does not typically release sales figures for individual trim levels, the discontinuation of these models strongly implies that their sales volumes were considerably lower than anticipated. This strategic adjustment aligns with the automaker's recent shift in design philosophy, as seen in newer models like the CLA and GLC. These newer vehicles adopt a more conventional aesthetic, ensuring design consistency across various powertrain options, moving away from the distinct "bean-shaped" designs of some earlier EVs. This evolution in design, coupled with market rationalization, aims to better align Mercedes-Benz's offerings with consumer preferences and enhance overall market appeal.