BMW to Unveil New Entry-Level Electric Vehicle by 2028




BMW is poised to broaden its electric vehicle portfolio with the introduction of a new entry-level model, positioning itself among luxury automakers making electric mobility more accessible. This upcoming vehicle, set to debut in 2028, will be the most budget-friendly offering within the brand's innovative Neue Klasse EV lineup.
During a recent Capital Markets Day event, BMW officially confirmed its strategy to release an entry-level electric vehicle. The German automotive giant stated its intention to bolster its presence in the high-volume entry-level market segment with an additional all-electric model built upon the Neue Klasse architecture. This new car is slated for a 2028 launch, with a primary focus on the European market, and will incorporate advanced technologies first seen in other Neue Klasse vehicles, such as the new iX3 SUV and i3 sedan.
While BMW remained tight-lipped regarding specific details, industry insiders shared with BMWBlog that the vehicle, internally referred to as "NBO," will manifest as a five-door hatchback upon its release. Expected to be named the i1, this electric hatchback will likely be offered alongside its gasoline-powered counterpart, the 1 Series, sharing a similar aesthetic but underpinned by the dedicated Neue Klasse electric platform. The i1 will slot between the MINI Cooper Electric and the iX1 or iX2 in BMW's European range. Lower-tier i1 variants are anticipated to feature rear-wheel drive, while higher-end xDrive models will offer all-wheel drive capabilities. Furthermore, reports from BMWBlog suggest that an i2, an electric sedan version of the i1 hatchback, could follow around 2030, though BMW has not yet officially confirmed these plans.
BMW is joining a growing trend among luxury brands like Audi and Mercedes-Benz, which are also either planning or have already launched more affordably priced electric vehicles. While the i1 is primarily geared towards Europe, American consumers might see the i2 as a more budget-friendly electric sedan option. In related news, BMW recently commenced order placements for its new 2027 i3 sedan, with prices starting at $61,500, aligning with the cost of the new iX3 SUV.
This strategic move underscores BMW's commitment to expanding its electric vehicle footprint, making sophisticated electric driving experiences available to a wider audience, particularly in the competitive European market. The introduction of the i1 and potential i2 models highlights the brand's forward-thinking approach to sustainable mobility and market diversification.