McLaren Strengthens Partnership with Mastercard for 2026 F1 Season




McLaren Racing is embarking on an exciting new chapter, forging a closer alliance with global payments technology leader Mastercard. This enhanced partnership, set to commence with the 2026 Formula 1 season, will see the iconic racing team renamed the McLaren Mastercard Formula 1 Team. This move signals a significant escalation of Mastercard's commitment, transitioning from a mere sponsorship to an integral title partnership that promises innovative fan engagement.
The agreement extends beyond conventional branding. Mastercard intends to introduce a pioneering initiative dubbed 'Team Priceless', designed to immerse the ever-growing global fanbase of Formula 1 in unprecedented experiences. Envisioned benefits include exclusive access to behind-the-scenes activities, exhilarating track hot laps, and invaluable opportunities to interact directly with McLaren's star drivers, Lando Norris and Oscar Piastri.
This strategic elevation of the existing multi-year deal, initially signed in July 2024, reflects a shared vision between McLaren and Mastercard. Both entities are eager to move beyond traditional commercial arrangements, focusing instead on delivering tangible value and unforgettable moments to the dedicated supporters of the sport. McLaren's CEO, Zak Brown, expressed profound enthusiasm for this evolution, emphasizing the team's unwavering dedication to its fan base. He highlighted that the collaboration with Mastercard, a partner aligned with McLaren's core values of passion and innovation, provides a robust platform for continued progress both on and off the race track.
Raja Rajamannar, Mastercard's chief marketing and communications officer, echoed these sentiments. He affirmed that the foundation of their collaboration has always been about prioritizing the fans, and becoming the official naming partner signifies a pivotal step in reinforcing that commitment. Rajamannar underscored the parallels between McLaren Racing's pursuit of innovation, precision, and peak performance, and Mastercard's own corporate ethos. He believes that programs like 'Team Priceless' exemplify these shared principles, promising a wealth of exciting prospects for fans in the current and upcoming seasons.
The establishment of the McLaren Mastercard Formula 1 Team marks McLaren's first corporate title sponsorship since 2013, a period when the team was known as Vodafone McLaren Mercedes. Following that, they operated as McLaren-Honda from 2015 to 2017. This latest strategic alliance underscores a renewed focus on long-term, mutually beneficial partnerships that aim to enhance the fan experience while driving both brand visibility and sporting success.