In 2024, Voyah, the premium electric vehicle (EV) division of Dongfeng Motor, delivered a total of 85,697 vehicles. This figure represents a 69.52% increase from the previous year but falls short of the company's ambitious target of 100,000 units. Despite this, Voyah showed strong momentum towards the end of the year, achieving three consecutive record-breaking months, culminating in December with 12,136 deliveries. The brand also announced plans to significantly expand its product lineup and global presence in 2025.
Despite missing its annual delivery target, Voyah demonstrated impressive growth in the final quarter of 2024. December saw a remarkable surge in deliveries, marking the third consecutive month of record sales. With 12,136 vehicles delivered in December, the brand exceeded both its year-over-year and month-over-month figures. CEO Lu Fang expressed confidence in the company's ability to build on this momentum as it prepares for an even more ambitious 2025.
The robust performance in the last quarter of 2024 reflects Voyah's growing market acceptance and competitive positioning. The company's success can be attributed to its expanding product range, which now includes four models: Voyah Free, Dream MPV, Zhuiguang sedan, and the recently launched Zhiyin SUV. The Zhiyin, known as "Courage" in international markets, is positioned as a direct competitor to Tesla's Model Y. This strategic launch underscores Voyah's commitment to capturing a larger share of the global EV market. Moreover, the consistent monthly growth throughout the latter half of 2024 indicates that Voyah has successfully established itself as a formidable player in the premium electric vehicle segment.
Looking ahead to 2025, Voyah has set an ambitious goal of delivering 200,000 vehicles. To achieve this, the company plans to introduce at least four new or revamped models, building on its current lineup. Additionally, Voyah aims to expand its retail footprint globally, targeting a network of 400 stores by the end of next year. These moves reflect the brand's determination to accelerate its growth and strengthen its position in the competitive EV market.
To support its aggressive expansion plans, Voyah will leverage its existing strengths while introducing innovative features and technologies in its upcoming models. The company's focus on enhancing customer experience and expanding its global presence is expected to drive significant growth in 2025. By launching multiple new models and increasing its retail presence, Voyah aims to not only meet but exceed its delivery targets. The brand's rapid development since its inception in late 2020 highlights its potential to become a leading force in the electric vehicle industry. With each new model release and store opening, Voyah continues to demonstrate its commitment to innovation and excellence in the automotive sector.