Hyundai Design Chief Expresses Discontent with Pervasive Light Bar Trend
The Illumination Evolution: A Design Shift on the Horizon
The Rise and Potential Fall of Automotive Light Bars
Modern vehicle illumination has become a central point of discussion among car enthusiasts and designers alike. From sophisticated split headlights to prominent illuminated emblems and the widespread integration of light bars, the variety of aesthetic choices offers a rich topic for conversation. However, this ubiquity doesn't resonate positively with everyone in the industry.
Hyundai's Design Head Voices His Displeasure
Simon Loasby, who directs Hyundai’s design division in Korea, recently shared his candid views on the prevalent use of light bars in an interview with the UK's esteemed Car Magazine. His comments highlighted a distinct weariness regarding the continuous adoption of this design element.
Loasby's Clear Stance on Light Bar Dominance
Loasby articulated his sentiment with unambiguous terms, stating that the time to move beyond light bars is approaching. He noted that while Hyundai has incorporated them into models like the Grandeur, Kona, and Sonata, he personally feels that the design has reached its saturation point, indicating a desire for new directions.
The Paradox: Hyundai's Current Lineup and Future Concepts
Ironically, Hyundai's current product portfolio showcases numerous vehicles adorned with light bars. In the United States alone, models such as the Elantra, Ioniq 6, Kona, and Sonata prominently feature this lighting style. Even the forthcoming Ioniq 9, while not sporting a conventional light bar, incorporates a lighting scheme that extends across the entire tailgate.
Signs of a Shifting Design Philosophy
Despite the current widespread implementation, Loasby’s remarks hint at a potential decline in the popularity of light bars. He draws a parallel to the chrome era, suggesting that the industry must re-evaluate what truly resonates with consumers, both practically and emotionally, as the novelty of current lighting trends wanes.
Hyundai's Pioneering Role in Lighting Innovation
Hyundai has a history of leading the way in innovative lighting technologies. The company initially introduced its distinctive \"8-bit\" pixel headlights on the Ioniq 5, a feature that has since been integrated into other electric vehicles like the Ioniq 6 and Ioniq 9, and even into traditional gasoline-powered SUVs such as the latest Palisade.
A Potential Farewell to the Light Bar Era
If Simon Loasby's vision guides Hyundai's future design choices, it's plausible that the era of the light bar might soon become a thing of the past, making way for fresh and more thoughtful approaches to automotive lighting aesthetics.