Guenther Steiner: MotoGP to forge unique path under Liberty Media, not mimic F1

Former Haas team principal Guenther Steiner anticipates that MotoGP will carve its own path to success under the ownership of Liberty Media, rather than simply adopting the Formula 1 commercial blueprint. Steiner, a veteran of both F1 and MotoGP paddocks, asserts that the motorcycle racing series possesses inherent strengths that will allow it to thrive independently.
Liberty Media, having successfully revitalized Formula 1 since its 2017 acquisition, recently finalized its takeover of Dorna Sports, the commercial rights holder for MotoGP. This move places both premier motorsport championships under a single corporate umbrella. While F1 has seen a significant surge in global popularity, particularly in the mainstream, following Liberty's strategic changes, there have been discussions and concerns within the MotoGP community about whether similar transformations would suit their sport or risk alienating its dedicated fanbase.
Steiner, who is set to become the CEO of the Tech3 KTM MotoGP team in 2026, offers a nuanced perspective on Liberty Media's likely approach. He highlights a crucial distinction: unlike F1, where Liberty Media assumed direct operational control, the Ezpeleta family will continue to manage the day-to-day operations of MotoGP despite Liberty's 84% stake in Dorna. This sustained leadership, Steiner suggests, will be instrumental in preserving MotoGP's unique character and directing its growth in a way that respects its existing heritage.
The seasoned motorsport executive believes that MotoGP does not need to be a carbon copy of F1 to achieve greater success. Instead, he sees Liberty Media's involvement as an opportunity to leverage their expertise in sports entertainment, particularly in areas like fan engagement and media outreach, to amplify MotoGP's global appeal. Steiner's upcoming role at Tech3 will position him uniquely to foster collaboration and knowledge sharing between Liberty's motorsport ventures, offering insights from both the four-wheel and two-wheel racing worlds.
Steiner explicitly stated his belief that \"copy-pasting Formula 1\" is not the strategy Liberty Media will employ for MotoGP. He emphasized that the Ezpeleta family, with their deep understanding of motorcycle racing, will continue to guide the sport's development. While acknowledging the importance of learning from other successful sports, including F1's achievements in social media and fan accessibility, Steiner maintained that MotoGP has its own compelling narrative and a strong foundation for organic growth. He anticipates that Liberty Media's support will primarily focus on enhancing the fan experience and expanding the sport's reach, ensuring its continued prosperity.