Formula 1 Announces Hot Wheels "Infinite Rush" Car Collection for 2027




A groundbreaking collaboration between Formula 1, toy giant Mattel, and game developer Milestone will bring the excitement of the 2026 F1 season to the virtual world. In March 2027, the Hot Wheels "Infinite Rush" video game will introduce a dedicated "F1 Car Collection Pack," integrating all 22 official team vehicles from the upcoming season.
F1 and Hot Wheels Join Forces for "Infinite Rush" Video Game Expansion
On September 21, 2026, Formula 1 officially unveiled a significant partnership that promises to thrill racing enthusiasts and gamers alike. The collaboration with renowned toy manufacturer Mattel and esteemed racing game studio Milestone will see the release of a new "F1 Car Collection Pack" for the popular Hot Wheels "Infinite Rush" video game. This highly anticipated downloadable content (DLC), set to launch in March 2027, will introduce all 22 authentic team cars from the 2026 Formula 1 season into the virtual racing environment. This marks a pivotal moment as it will be the first instance where official F1 vehicles are fully integrated and playable within a Hot Wheels franchise title. Emily Prazer, F1's chief commercial officer, expressed her enthusiasm, highlighting the opportunity for fans to pilot their favorite drivers' cars, engaging in competitive races against friends and family. This initiative aims to immerse players in the dynamic world of F1, delivering the sport's speed, rivalry, and drama in an innovative digital format. The 22 F1 models will join an extensive roster of over 150 existing vehicles in the game, broadening the choices available to players. Andrea Loiudice, Milestone's publishing director, emphasized the team's pride in being pioneers in bringing F1 Hot Wheels die-cast cars to a video game, viewing the partnership with Mattel and Formula 1 as a testament to the trust placed in Milestone's expertise in creating high-quality racing experiences. Erika Winterholler, Mattel's head of licensed games, further underscored the strategic importance of combining F1's authenticity with Milestone's development prowess to offer a truly unique experience for Hot Wheels enthusiasts, expanding how fans interact with the iconic brand. The "Hot Wheels Infinite Rush" game is currently accessible across various platforms, including PlayStation 5, Xbox Series X|S, Nintendo Switch 2, ROG XBOX Ally, ROG XBOX Ally X, and PC, with the F1 Car Collection Pack becoming available for purchase in March 2027.
This innovative partnership between Formula 1, Mattel, and Milestone is a testament to the evolving landscape of sports entertainment and brand extension. It underscores the power of cross-industry collaborations to create fresh, engaging experiences for a diverse audience. The integration of high-fidelity F1 racing into the playful and accessible world of Hot Wheels video games not only caters to hardcore racing fans but also introduces the sport to a new generation of gamers. This strategic move highlights a forward-thinking approach to fan engagement, demonstrating how traditional sports brands can leverage digital platforms to maintain relevance and foster a deeper connection with their global fanbase, ultimately expanding the reach and appeal of Formula 1.