Former Tesla Executives Launch New EV Charging Venture: Hubber Aims to Revolutionize Urban EV Infrastructure
In a bold move following the unexpected layoffs at Tesla's Supercharger division last year, a pioneering electric vehicle charging company, Hubber, has emerged. Founded by three former Tesla executives, this new venture seeks to leverage their profound expertise in establishing high-speed charging networks to address a critical void in urban EV infrastructure, particularly for commercial fleets. The company's vision is to create efficient and accessible charging solutions for taxis and other high-utilization electric vehicles, marking a significant step in the evolution of EV charging accessibility. With a substantial initial investment, Hubber is set to launch its inaugural facility, promising to transform urban electric mobility.
Pioneering Urban EV Charging: The Hubber Initiative
The genesis of Hubber can be traced back to a pivotal moment in the electric vehicle industry last year, when Tesla's CEO made the controversial decision to disband its entire Supercharger department. From this unexpected turn, three distinguished former Tesla leaders—Harry Fox, Connor Selwood, and Hugh Leckie—who had collectively overseen the successful deployment of over 100 Supercharger locations, encompassing 1,200 chargers across the United Kingdom and Ireland, decided to forge their own path. They united to establish Hubber, positioning it as a novel entity committed to bridging the 'urban charging divide.'
Hubber explicitly defines itself as the premier expert in high-powered urban EV charging within the UK, directly confronting a pressing challenge in the ongoing energy transition: the scarcity of dependable and rapid charging facilities in densely populated urban centers. The company's strategy involves acquiring and transforming prime urban locations into extensive charging hubs. This endeavor combines their deep knowledge of grid connectivity with a demonstrated capability to rapidly implement intricate infrastructure projects.
A considerable portion of urban traffic, especially in UK cities, is generated by taxis and last-mile delivery services. These vehicles exhibit substantially higher utilization rates compared to private cars, necessitating more frequent charging. Hubber highlights that taxis, for instance, require charging five times more often than private vehicles, underscoring their acute need for readily available fast EV charging. This demand is further amplified in urban settings where many EV owners lack access to home charging solutions, such as garages. While initiatives like street-side EV chargers exist in cities like London, their widespread availability is still nascent, making convenient and rapid charging indispensable.
The charging requirements of commercial drivers differ significantly from those of typical commuters. While luxurious charging stations might appeal to the average consumer, commercial EV operators prioritize speed and cost-effectiveness. They are often willing to tolerate sites that are slightly removed from main thoroughfares or lack proximity to amenities like food and retail, as long as charging is swift and economical. Consequently, Hubber is exploring unconventional sites, such as disused warehouses or former fuel stations, to convert them into optimal locations for high-throughput charging. Leveraging the founders' extensive experience at Tesla, Hubber intends to procure these sites, develop them into charger-ready facilities, and essentially create the ideal charging environments they wished for during their previous roles in site selection.
These prospective charging hubs might include essential amenities like restrooms and vending machines, catering to the immediate needs of taxi or ride-hailing drivers during brief stops. However, the paramount objective remains to facilitate quick vehicle turnover, enabling drivers to resume their journeys promptly. Renderings of potential sites illustrate dedicated areas for light-duty vehicles at the forefront, alongside larger bays for last-mile delivery vehicles, accompanied by a modest covered area for amenities and a section reserved for crucial infrastructure like transformers and batteries.
Hubber is also forward-thinking, considering the potential integration of autonomous vehicles into their charging network. Although current autonomous charging solutions are limited, suggesting the continued need for human attendants in the foreseeable future, the company is preparing for future technological advancements. While Hubber envisions expanding internationally, its immediate focus remains on solidifying its presence within the UK and Ireland. A recent significant investment of £60 million (approximately $81 million) provides a substantial impetus for the project's progression.
In a highly anticipated development, Hubber's inaugural facility is scheduled to open its doors on August 20th. Located in Forest Hill, South London, near Forest Hill Station, this cutting-edge site will feature 12 EV charging bays, equipped with three 150kW and three 300kW dual-head chargers. Operated by RAW charging, the facility will even offer complimentary fast charging during its opening week.
The Broader Impact: Resilience and Innovation in the EV Sector
The abrupt decision by Tesla to dismantle its entire Supercharger division was widely perceived as a misstep within the industry. While Tesla eventually rescinded some of these layoffs and rehired certain individuals, the damage to internal morale and industry relations was undeniable. However, this upheaval inadvertently catalyzed a significant redistribution of talent across the electric vehicle ecosystem. While disadvantageous for Tesla, potentially impeding the rollout of its North American Charging Standard (NACS) and slowing charging site development in the US, this talent migration has undeniably benefited other companies that were quick to recruit these experienced professionals.
More profoundly, it has fostered the emergence of new enterprises like Hubber. This situation underscores a fascinating aspect of market dynamics: even disruptive corporate decisions can inadvertently create fertile ground for innovation and the birth of resilient new ventures. Hubber's strategic focus on the commercial vehicle sector, particularly taxis, is a shrewd approach to maximizing charger utilization. While many private EV owners can conveniently charge at home, urban environments, with their diverse living arrangements, necessitate robust public charging solutions. Ensuring that the most frequently used vehicles in a city have access to efficient charging is a crucial step towards widespread EV adoption. With a leadership team composed of individuals from what was once the industry's leading charging division, Hubber is exceptionally well-positioned to make a profound impact on the future of urban electric mobility.