Electric Cars

Volvo is contemplating a significant shift in its vehicle access system, potentially discontinuing the key card entry currently used in its EX30 and EX90 models. This consideration arises from widespread customer dissatisfaction with the credit card-sized key, which many drivers, including automotive journalists, have found to be an inconvenient feature. The company's managing director in Australia has acknowledged these concerns, indicating a move towards more user-friendly alternatives, primarily leveraging smartphone technology for vehicle access.

The current key card system in Volvo's EX30 and EX90 has not been met with enthusiasm. During initial reviews of the EX30, the card-based entry and start mechanism was frequently cited as a major drawback, causing frustration for users. This sentiment is reportedly echoed by a broader customer base, prompting Volvo to re-evaluate its strategy for these models.

Stephen Connor, the Managing Director of Volvo Australia, has been transparent about the company's internal discussions regarding the key card. He explicitly stated that customers are not fond of the system, a sentiment that aligns with many user experiences. Connor revealed in an interview that Volvo's ultimate goal is to encourage owners to utilize their smartphones as the primary method for unlocking and starting their vehicles. This approach offers enhanced convenience, allowing users to control their cars remotely.

Despite the push towards smartphone integration, Volvo faces an unexpected challenge. The EX30, for instance, was initially marketed to a younger demographic, specifically individuals between 24 and 50 years old. However, actual sales data indicates that the majority of buyers are considerably older, often ranging from their fifties to eighties. This demographic shift might influence the adoption rate of smartphone-as-key technology, as older users may have different preferences or levels of comfort with advanced digital solutions.

The future of the key card remains uncertain. While Volvo is actively exploring smartphone-based alternatives, it is unclear whether the company will eventually reintroduce the more traditional key fob, which many drivers still prefer for its simplicity and reliability. The ongoing discussions highlight Volvo's responsiveness to consumer feedback and its commitment to improving the user experience, even as it navigates the complexities of technological innovation and diverse customer preferences.

In response to overwhelming feedback regarding the key card system, Volvo is actively investigating alternative access methods for its EX30 and EX90 vehicles. The current key card, designed to streamline vehicle entry, has instead become a source of inconvenience for many drivers. This situation underscores the importance of balancing technological advancement with practical usability, especially when catering to a diverse customer demographic. The shift towards smartphone integration represents a modern solution, though its success will depend on how well it addresses the practical needs and preferences of all Volvo owners.

A new tariff initiated by former President Donald Trump, imposing a 25% tax on imported medium- and heavy-duty trucks and their components, is set to take effect on November 1. This measure, while not directly affecting consumer-grade vehicles, is anticipated to elevate the cost of various goods and services throughout the United States. Despite the potential for increased expenses for consumers, some domestic automotive manufacturers, such as Ford, have expressed support for the new policy, viewing it as a means to bolster American industry.

New Tariff on Heavy Trucks to Impact U.S. Economy and Consumers

On October 8, 2025, former President Donald Trump declared a significant new tariff policy via his social media platform, Truth Social. Beginning November 1, 2025, a 25% tax will be levied on all imported medium- and heavy-duty trucks, weighing over 10,000 pounds, and their associated parts entering the United States. This policy aims to protect and promote the American auto industry and manufacturing sector.

While the tariff specifically targets commercial and industrial vehicles, such as those used in freight transportation, construction, and even school buses, its ripple effects are expected to extend to everyday consumers. These heavy-duty vehicles form the backbone of the U.S. infrastructure, moving approximately 75% of domestic freight, from household goods to foodstuffs. An increase in the operational costs for these trucking lanes due to the tariff will inevitably translate into higher end-costs for consumers.

The automotive industry is also set to feel the impact. Many U.S. automakers, including Stellantis (the parent company of Ram), manufacture their vehicles in countries like Mexico before importing them into the U.S. These companies will now face increased import duties, which they are likely to pass on to buyers. However, some domestic players, such as Ford, have publicly endorsed the tariffs. In a statement to Bloomberg, Ford expressed appreciation for the Trump administration's direction, aligning it with the shared objective of strengthening the American auto industry and manufacturing base. This strategic move is seen by some analysts as potentially influencing upcoming renegotiations of the Mexico-US-Canada trade agreement.

Amidst existing economic pressures, such as high inflation and rising housing costs, the introduction of this tariff adds another layer of financial burden. Consumers, already grappling with essential expenditures, may find it even more challenging to afford non-essential items, including new vehicles, as companies pass on the increased costs. The long-term implications of this tariff on the broader American economy and consumer purchasing power remain a subject of ongoing debate.

This development highlights the intricate balance between national economic policies and consumer welfare. While tariffs are often implemented with the goal of protecting domestic industries and jobs, their potential to raise prices for end-users cannot be overlooked. The decision to impose such a significant tariff on a critical sector like heavy-duty trucking underscores the complexities of international trade and its far-reaching consequences for citizens.