Custom 1973 Chevrolet Trucks: A SEMA Showcase





At the recent SEMA event, a dynamic collaboration between Granatelli Motorsports, Arizona Custom Car Design, and Dixxon Flannel Co. unveiled a pair of meticulously customized 1973 Chevrolet vehicles. These bespoke builds, a C10 pickup dubbed “Chasing Gold” and a K5 Blazer named “Sweet Emotion,” were created specifically for the owners of Dixxon Flannel Co. Both vehicles skillfully blend the iconic squarebody design of classic Chevrolets with the robust performance of modern LS engines and advanced automotive components, showcasing a perfect fusion of vintage style and contemporary engineering.
The debut of these two unique Chevrolets at SEMA marked their first public appearance, even for the commissioning couple who were present at the unveiling. Attendees were invited to cast their votes for their preferred build, and early results indicated that the “Chasing Gold” C10 pickup was leading with 53 percent of the votes. This public engagement highlighted the impressive craftsmanship and design appeal of both vehicles, which were a focal point for enthusiasts and industry professionals alike.
The “Chasing Gold” C10 pickup boasts a formidable 427 LS V-8 engine, enhanced with a 2.9-liter Whipple supercharger. Power is efficiently delivered through a Bowler 4L80E transmission to a Currie 9-inch rear end, all supported by a GSI chassis. Its distinct squarebody silhouette was meticulously crafted using Auto Metal Direct sheet metal and custom fabrication by Arizona Custom Car Design. The truck’s striking blue finish was developed by Kolor Koalition, and it features personalized “His” badging on the front grille.
In contrast, the “Sweet Emotion” K5 Blazer takes a slightly different mechanical path. It is propelled by a Stage 2 LS3 V-8 engine, complemented by a Granatelli Motorsports Zilla intake manifold. Similar to its pickup counterpart, it utilizes a Bowler 4L80E transmission and a Currie 9-inch rear end, but is built on a Roadster Shop chassis. Arizona Custom Car Design was responsible for the bodywork, working with Kolor Koalition to achieve its vibrant purple exterior. This Blazer also features custom “Hers” badging on its front.
Both custom Chevrolet models share several premium features that underscore their bespoke nature. These include elegant gold trim accents, high-performance Variant wheels, advanced Dakota Digital instrumentation, and top-tier Rockford Fosgate audio systems for an immersive sound experience. Apex Leather provided the luxurious leather materials for both vehicle interiors. The interior of the C10 was expertly crafted by Arizona Custom Car Design, while Ciadella Interiors meticulously completed the K5’s cabin. Throughout both vehicles’ interiors, branding from the Dixxon Flannel Co. is subtly integrated, notably with custom flannel upholstery on the seats and their logo displayed on the dashboards, reinforcing the connection to their owners.
The unveiling at SEMA demonstrated the powerful combination of classic aesthetics with modern performance, highlighting the expertise of numerous aftermarket companies. These two custom builds, each tailored to its owner, exemplify how thoughtful design and high-quality components can transform iconic vehicles into contemporary masterpieces, providing a thrilling experience for enthusiasts and a testament to personalized automotive artistry.