Electric Cars

The legendary Meyers Manx dune buggy is reimagined for the electric era with the introduction of the Manx 2.0. This new model seamlessly blends its signature whimsical design, characterized by an eye-catching metallic orange fiberglass body and distinctive fender-mounted headlights, with a silent electric powertrain. The absence of a traditional internal combustion engine means a quiet ride, making for a unique open-air driving experience that preserves the original's playful spirit while embracing modern technology.

The concept of an electric Manx has been under consideration for over a decade, with initial discussions dating back to Bruce Meyers, the original inventor, in 2014. However, it was under the stewardship of Phillip Sarofim and Freeman Thomas that this vision truly materialized. A sophisticated prototype first graced the stage at Monterey Car Week in 2022, signaling a new chapter for the beloved vehicle.

Scheduled for its production-ready debut on Friday, August 14, 2026, at The Quail, the Manx EV has undergone several refinements since its prototype days. While its range and weight have been adjusted, the Manx 2.0 aims to strike a balance between its iconic heritage and functional improvements. Chet Parsons, Manx's head of sales, emphasizes that the production model prioritizes a harmonious combination of construction, battery, and powertrain, aligning more closely with the spirit of the original Manx while incorporating modern enhancements.

A key aspect of the Manx 2.0's appeal lies in its faithful reproduction of the classic Manx aesthetic. Despite incorporating modern components, the vehicle maintains the familiar dimensions and distinctive silhouette that enthusiasts adore. Notable changes include a deeper "tub" to accommodate the L-shaped, liquid-cooled battery and a closed-off rear panel, eliminating the need for an engine cutout found in its predecessors.

The electric Manx features a single motor and a 45-kWh battery, delivering 181 horsepower and 385 pound-feet of torque to the rear wheels, fitted with 265/70R-15 General Grabber all-terrain tires. This setup promises an estimated range of 100 miles, an adequate distance for open-air cruising. The electric powertrain not only offers instant torque but also simplifies the driving experience with a single-speed automatic transmission and a mechanical limited-slip differential, making it more accessible to a wider audience.

Beyond its powertrain, the Manx 2.0 boasts significant structural improvements. Unlike the gas-powered models that relied on modified VW Bug chassis, the electric version utilizes a steel tube frame. This robust foundation allows for a more advanced coil-over suspension system, an adjustable steering column, and a structural roll bar, all contributing to a tighter, more predictable, and safer ride compared to vintage buggies. While the test model featured unboosted brakes without ABS and unassisted steering, these elements are being considered for potential upgrades to broaden its appeal to less mechanically inclined drivers.

The experience of driving the Manx 2.0 begins even before getting in. The shimmering metallic finish catches the light, creating a dazzling display. With no doors, entry is a simple, playful leg swing into the comfortable white bucket seats. Modern safety is addressed with sturdy three-point harnesses, a welcome upgrade from the potentially less secure arrangements of classic models. The ride is smooth, courtesy of Bilstein dampers, ensuring a comfortable journey.

Starting the Manx 2.0 involves a key turn that illuminates a cool blue center-mounted screen. Engaging "Drive" through the sequential shifter, the vehicle glides into motion with a subtle electric whir, a stark contrast to the traditional engine rumble. This quiet operation allows for effortless conversation and a heightened appreciation for natural surroundings, transforming an off-road adventure into a serene escape where the scent of desert sage replaces the smell of gasoline.

Positioned as a luxury item, the Manx 2.0 is designed for a specific demographic: affluent enthusiasts who appreciate the free-spirited essence of Bruce Meyers' original design but prefer a turnkey, modern solution rather than a build-it-yourself project. With features like DC fast-charging, vehicle-to-load capabilities, and generous storage, this electric dune buggy is presented as an ideal companion for ranch living or island excursions, priced at $125,000.

The introduction of the Manx 2.0 continues the legacy of a vehicle that consistently evokes a joyful response. Regardless of its underlying technology or target market, the sight of a Meyers Manx, with its inherent charm and playful demeanor, continues to captivate onlookers, drawing smiles and appreciative comments from all who encounter it.

Audi has encountered a challenging sales period over the last two years, resulting in dissatisfaction among its dealership network. Despite this downturn, the German automaker is poised for a resurgence, pinning its hopes on an updated sport utility vehicle portfolio. Industry insiders suggest that the recent enhancements to models like the Q5 and Q7, coupled with the introduction of the new Q9, are key to rekindling sales momentum and reclaiming market share.

The strategic refresh of Audi's SUV lineup, particularly the introduction of the Q9, represents a critical pivot for the brand. This move is intended to address the evolving preferences of consumers, offering a compelling blend of luxury, performance, and advanced technology. The Q9, a full-size, three-row luxury SUV, is specifically tailored to meet the demands of the North American market, signaling Audi's intent to aggressively compete in this lucrative segment.

Audi's Strategic SUV Offensive to Boost Sales

Audi has been grappling with subdued sales figures for the past two years, creating a challenging environment for its dealerships. This slump has been attributed to intense competition within the premium automotive sector and a product lineup that, until recently, struggled to resonate with market demands. However, a significant shift is underway as Audi rolls out a suite of refreshed and new SUV models, signaling a determined effort to revitalize its sales performance and address dealer concerns. This strategic focus on its SUV segment is viewed as the cornerstone of its recovery plan, with expectations that these new offerings will invigorate consumer interest and drive sales upward.

The cornerstone of Audi's revitalization strategy is its thoroughly updated SUV collection. The popular Q5 has undergone a comprehensive redesign, and the compact Q3 has also seen recent enhancements. Looking to make a substantial impact, Audi is now emphasizing its larger models, with a redesigned Q7 and the highly anticipated, all-new Q9 leading the charge. Vito Paladino, President of Audi of America, expressed confidence in the new lineup's potential to significantly boost sales, particularly highlighting the Q9's role as a game-changer. This push is crucial for Audi to regain its competitive edge and achieve meaningful growth in a fiercely contested market.

The New Audi Q9: A Game-Changer for the US Market

The introduction of the Audi Q9 is poised to be a pivotal moment for the brand, designed with a specific focus on the preferences of the US market. While early reactions to its styling from online communities have been mixed, hands-on evaluations suggest that the Q9 delivers an exceptional in-cabin experience, setting a new benchmark for Audi's interior design and technology. This full-size, three-row luxury SUV is engineered to impress with its sophisticated features, offering potential buyers a compelling reason to consider Audi in a segment dominated by strong contenders.

Engineered to cater specifically to American consumers, the Audi Q9 offers a comprehensive package of luxury and practicality. It features two powerful powertrain options, ensuring robust performance alongside its refined aesthetics. Even the base model is lavishly equipped, boasting advanced display technologies, a high-fidelity audio system, and an expansive panoramic roof, enhancing the overall driving experience. Despite its strengths, the Q9 faces formidable competition from brands like BMW, Mercedes-Benz, and Genesis, all of whom are aggressively expanding their luxury SUV offerings. Audi's challenge now is to not only deliver a superior product but also to effectively communicate its value proposition to a discerning market, ensuring its vision translates into tangible sales growth.