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BMW's iDrive Knob: A Fond Farewell as New Infotainment Takes Over

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BMW is bidding farewell to a significant interior element: the iDrive rotary controller. Since its debut in the 2001 7 Series (E65), this tactile dial has been a hallmark of BMW vehicles. However, it is now being systematically removed, having already vanished from all compact models. The 2027 iX3 further underscores this transition by introducing a simplified dashboard design that omits the traditional knob.

According to BMW, this evolution away from the physical selector is meeting with approval. Stephan Durach, Senior Vice President of UI/UX Development, shared with TechRadar at CES 2026 that individuals testing the new iDrive X system have not expressed any desire for the return of the rotary controller. This feedback suggests a successful adaptation to the updated interface, which will eventually be integrated into approximately 40 new or refreshed BMW models by the end of next year. Only models nearing the conclusion of their production cycles, such as the X4, Z4, and 8 Series, will retain the older system, as they are not slated for direct replacements.

BMW's strategic decision to eliminate the iDrive knob is not solely driven by a push for minimalism or potential cost savings; it is also supported by advancements in its voice control technology. The German luxury brand highlights that its next-generation voice assistant, powered by Amazon Alexa+, offers a more natural and intuitive interaction for adjusting vehicle settings. This enhanced voice recognition capability reduces the need for conventional physical controls, aligning with the industry-wide trend of integrating more digital and hands-free functionalities into modern vehicle interiors. While some enthusiasts may mourn the loss of tangible buttons, the transition reflects a broader shift towards streamlined, technologically advanced user experiences in automotive design.

The automotive industry's pursuit of a fully digital interior represents a fascinating blend of innovation and tradition. While the disappearance of familiar controls like BMW's iDrive knob might initially spark nostalgia, the embrace of advanced touchscreens and sophisticated voice assistants offers new avenues for seamless interaction and personalization. This ongoing evolution challenges us to adapt to novel interfaces while simultaneously prompting manufacturers to find a harmonious balance between cutting-edge technology and intuitive, accessible design. The journey toward smarter, more integrated vehicle experiences is a testament to progress, encouraging both consumers and creators to look forward with an open mind to the possibilities that emerge from thoughtful innovation.

The Young Designer Behind the Iconic Toyota FJ Cruiser's Exterior
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The Young Designer Behind the Iconic Toyota FJ Cruiser's Exterior

Affordable Outdoor Electrical Box for All-Weather Protection
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Affordable Outdoor Electrical Box for All-Weather Protection

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Lucid Air Critiques Lead to Company Improvements and Future Uncertainties

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Volkswagen Unveils First Range-Extended Electric SUV, the ID. Era 9X

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Volkswagen is launching an innovative electric SUV, the ID. Era 9X, developed in collaboration with SAIC specifically for the Chinese market. This marks a significant milestone as it's the brand's first electric vehicle to feature a range-extending gasoline engine, aiming to alleviate concerns about battery range.

Embrace the Future: Volkswagen ID. Era 9X - A New Era of Electric SUVs with Unmatched Range and Style

Introducing the Volkswagen ID. Era 9X: A Pioneering Range-Extended Electric SUV for the Chinese Market

Volkswagen has unveiled a groundbreaking addition to its electric vehicle lineup, the ID. Era 9X. This six-seater SUV is the brand's first EV to integrate a range-extending gasoline engine, addressing a key challenge in electric mobility: range anxiety. Developed through a joint venture with SAIC in China, the ID. Era 9X is a production version of the ID. Era concept showcased last year.

The ID. Era 9X: A New Design Direction and Imposing Dimensions

The ID. Era 9X boasts a distinctive design language tailored for the Chinese market, reminiscent of Range Rover's sophisticated aesthetic. This full-size SUV is among the largest vehicles ever produced by Volkswagen, measuring an impressive 205 inches (5,207 mm) in length. Its substantial dimensions, including a width of 78.6 inches (1,997 mm), a height of 71.2 inches (1,810 mm), and a generous 120.8-inch (3,070-mm) wheelbase, position it as a formidable presence on the road. Weighing up to 5,952 pounds (2,700 kilograms) in its heaviest configuration, the ID. Era 9X is designed for both spaciousness and power.

Innovative Powertrain: The Heart of the ID. Era 9X's Extended Range

The true innovation of the ID. Era 9X lies in its advanced powertrain. It features a turbocharged 1.5-liter gasoline engine from the EA211 family, which operates exclusively as a generator to recharge the vehicle's battery. This four-cylinder engine, utilizing the Miller cycle and Porsche-derived variable-geometry turbocharger technology, produces 141 horsepower. The SUV is available with either a single rear-mounted electric motor, delivering 295 hp, or a dual-motor, all-wheel-drive setup that boosts total output to 510 hp. Battery options include a 51.1-kWh pack for the single-motor variant and a larger 65.2-kWh battery, standard with the dual-motor configuration. This larger battery provides an electric-only range of over 249 miles (400 kilometers) on the CLTC cycle, with the total driving range expected to exceed 600 miles (965 kilometers).

Potential Global Expansion of Range-Extended EVs and VW's Strategic Vision

While the ID. Era 9X is initially exclusive to China, Volkswagen is reportedly exploring the possibility of introducing range-extending electric vehicles to Europe and the United States. This strategic move is further supported by the upcoming Scout sub-brand, which will launch the Terra pickup and Traveler SUV. These models will also feature a naturally aspirated gasoline engine acting as a generator, aiming for a total range of 500 miles (805 kilometers), including 150 miles (241 kilometers) of electric-only driving. The adoption of range-extended technology is gaining traction, with other manufacturers like BMW also considering its reintroduction, particularly for larger SUVs, to enhance range and address consumer concerns without significantly increasing battery size and weight.

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Most Americans Still Prefer Gasoline-Powered Cars, Study Reveals

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The Surging Trend of Off-Road Inspired Vehicles in Urban Environments

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Audi Q9: Dealers Anticipate the Ultimate Family SUV

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Audi is set to make a significant entry into the full-size luxury SUV market with its upcoming Q9, slated for release in 2026. This move positions Audi to compete with established rivals like the Range Rover, BMW X7, Cadillac Escalade, and Lincoln Navigator. The Q9, described by dealers as the much-needed 'soccer mom vehicle,' promises a more expansive interior, particularly a proper third row, addressing a long-standing gap in Audi's SUV lineup. This strategic introduction is expected to revitalize Audi's sales, especially in the US market, where the brand faced a challenging year in 2025.

Audi's New Flagship SUV to Redefine Family Luxury

In a highly anticipated development, Audi is preparing to unveil its first-ever Q9 in 2026, marking its entrance into the burgeoning full-size luxury SUV segment. Dealerships across the nation, represented by Audi National Dealer Council chairman Tom McCollum, have expressed immense enthusiasm for the new model, which they believe will finally offer the spacious, family-friendly vehicle that has been missing from Audi's portfolio. The Q9 is expected to significantly outsize the current Q7, which measures approximately 198.9 inches (5,052 millimeters) in length, promising substantially more room for rear passengers. While exact dimensions remain under wraps, McCollum indicated that the Q9 would be shorter than the Chevrolet Tahoe, a popular American family SUV that extends to 210.7 inches (5,352 millimeters). Key features confirmed for the Q9 include captain's chairs and a convenient walk-through second row, aiming to provide superior comfort and accessibility. This new offering is specifically designed to attract buyers who previously turned to vehicles like the Tahoe or Suburban for their expansive interiors, thereby strengthening Audi's presence in the competitive SUV landscape. The introduction of the Q9, alongside a revamped Q7, is poised to boost Audi's sales, with the full impact on deliveries anticipated by 2027.

The arrival of the Audi Q9 underscores a crucial market trend: the sustained demand for spacious, luxurious family vehicles. Audi's decision to finally address the need for a true three-row SUV demonstrates an acute understanding of consumer preferences and a commitment to competitive innovation. This move could not only bolster the brand's sales figures but also enhance its reputation among a broader demographic, solidifying its position in the premium automotive sector.

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