Bentley's Expanded Presence at Monterey Car Week







Bentley Elevates Monterey Car Week Experience with New Exclusive Offerings and Engaging Partnerships
Introducing Stazione Remota: Bentley's New Cultural Hub in Carmel Valley
Bentley is set to debut Stazione Remota, an invite-only retreat in Carmel Valley, established in collaboration with Tutto Bene. This innovative space, designed with automotive culture hub Race Service and Milanese design studio BorromeodeSilva, serves as a cross-cultural meeting point. It will host exclusive test drives, live entertainment, and a unique Bentley listening room featuring a vinyl lounge and DJ. Notably, a specially branded Joe & The Juice Bentayga will be on-site, serving coffee, blending automotive luxury with lifestyle.
Stazione Remota: A Showcase of Bentley's Vision and Heritage
At Stazione Remota, attendees will have the opportunity to experience the future and past of Bentley's automotive excellence. The event will feature the Bentayga X concept, offering a glimpse into Bentley's off-road aspirations, alongside a Joe & The Juice themed Bentayga equipped with a functional espresso bar. Furthermore, a remarkable 1926 Bentley 3 Litre Super Sports, affectionately known as 'Smoky,' will be on display. This historic vehicle, modified for racing in 1934 and boasting a rich racing history with Kit Baker-Carr, underscores Bentley's deep roots in performance and heritage.
The Home of Bentley: A Returning Landmark at Pebble Beach
Beyond the new Stazione Remota, Bentley will re-establish its primary presence at the Home of Bentley, conveniently located near The Lodge at Pebble Beach. This central hub will continue to be a focal point, showcasing Bentley's exquisite design, materials, and craftsmanship through interactive displays and a dedicated commissioning area. Guests can also explore the final collection of the 1919 Collection merchandise and enjoy espressos from the specialized Joe & The Juice Bentayga.
Expanding Reach: Bentley's Presence Across Monterey Car Week Events
Bentley's comprehensive schedule extends to eight key appearances throughout Monterey Car Week. This includes a prominent presence at The Quail, A Motorsports Gathering, where the brand will host a terrace and display a selection of its latest models, including the Supersports, Flying Spur S, GTC S, and Bentayga Artenara. The program also features participation in the Quail Rally and an exclusive Beach Dinner with live music. The Dragon Supersports will make a special visit to downtown Seaside, further engaging with the broader audience.
A Grand Finale: Celebrating Excellence at Pebble Beach
As Monterey Car Week culminates with the 75th Pebble Beach Concours d’Elegance, Bentley will host its esteemed Signature Party at the Beach & Tennis Club. The brand will also take over The Bench restaurant, positioned strategically beside the concours judging ramp. Bentley's Chairman and CEO, Frank-Steffen Walliser, and sales and marketing board member, Christophe Georges, will serve as Honorary Judges, underscoring the brand's commitment to automotive excellence. The week concludes with a Farewell Toast at the Home of Bentley, marking a memorable celebration of luxury and automotive passion.
This expanded engagement by Bentley at Monterey Car Week signifies a strategic effort to connect with a diverse audience and reinforce its position at the forefront of luxury automotive culture.