Audi Elevates In-Car Entertainment with Smartphone-Controlled Gaming Integration









Audi is revolutionizing in-car entertainment by integrating the AirConsole system into several of its models, including the A6 E-Tron and Q6 E-Tron EVs, as well as the A5 and Q5 combustion vehicles. This cutting-edge technology transforms the vehicle's large infotainment displays into dynamic gaming hubs, enabling multiple passengers to engage in interactive gameplay. Similar to systems found in BMW and Mini, AirConsole utilizes passengers' smartphones as controllers, offering a familiar and intuitive user experience. This innovation redefines how occupants interact with their vehicles, moving beyond traditional media consumption to an immersive, shared entertainment platform.
The AirConsole platform, accessible via the Audi Application Store in the U.S., currently boasts a library of 12 games, including popular titles like GoKart GO!, Who Wants To Be A Millionaire, and Pictionary Car Party. Games can be displayed on either the central infotainment screen or the front passenger display, depending on the vehicle's configuration. A notable feature is the ability to play games even while the car is in motion, particularly in models equipped with Dynamic Privacy mode, which provides separate views for the driver and front passenger. To access this feature, users need a myAudi account and an active Audi connect Plus subscription, alongside a stable 4G LTE or 5G connection. While a basic version is free, an additional subscription unlocks unlimited players and removes advertisements, enhancing the premium gaming experience.
This initiative by Audi highlights a broader trend in the automotive industry towards integrating advanced digital functionalities that enhance occupant comfort and entertainment. By transforming cars into mobile entertainment centers, Audi is not only addressing the growing demand for connected car features but also creating unique value propositions for its vehicles. This foresight in leveraging technology to enrich the in-car experience sets a precedent for future innovations, illustrating how technology can seamlessly blend into daily life, offering convenience and enjoyment on the go. Such advancements underscore a commitment to progress and a vision for a more engaging and connected automotive future.