The auto industry is gearing up for a transformative year in 2025, with significant shifts in pricing, supply chains, and consumer behavior. According to Cars.com's latest trend report, while affordability is gradually improving, several challenges remain. Key trends include stabilizing new car prices, a shrinking used-car market, redefined perceptions of "American-made," and evolving strategies for electric vehicles (EVs). These factors are reshaping how consumers approach vehicle purchases and how manufacturers respond to market demands.
In 2025, the automotive market is expected to see a shift towards new car purchases as used car inventories dwindle. The average price of new vehicles has stabilized around $49,000, marking a slight decrease from its peak in mid-2023. This stabilization offers some relief, especially as the inventory of more affordable new cars under $30,000 has surged by 42% compared to the previous year. For budget-conscious buyers, this increase in lower-priced options presents a welcome change.
However, the path to affordability remains challenging. Despite two interest rate cuts in late 2024 easing borrowing pressures, many consumers still face financial struggles. Loan delinquencies remain high, and the value of used vehicles has dropped significantly from recent record highs. This decline makes it harder for consumers to trade in their older vehicles or sell them at competitive prices. As a result, more shoppers may turn to new cars, where they can potentially get better trade-in offers, helping offset the higher sticker prices.
The concept of "American-made" is undergoing a transformation due to changes in manufacturing practices and potential tariffs. Foreign automakers with U.S.-based facilities are now competing with traditional American brands, particularly in states like Alabama, Tennessee, and Texas. The Inflation Reduction Act plays a crucial role in this shift, influencing how "American-made" is defined and achieved. Tariffs on imported components could raise manufacturing costs, adding another layer of complexity to the industry. Fully assembled imported vehicles, already among the most expensive goods subject to tariffs, might face even steeper price hikes, creating uncertainty for both manufacturers and consumers.
The electric vehicle (EV) market continues to evolve, balancing supply and demand. While new EV inventories have increased by 35% year over year, these vehicles remain pricier than the average new car. Used EV prices, however, have become more affordable, dropping faster than the broader used-car market. This trend has made EVs accessible to a wider range of consumers. Automakers like Ford and GM are adjusting production to match shopper preferences, slowing down output to manage excess inventory. Meanwhile, hybrids, which gained popularity in 2024, are expected to maintain their momentum into 2025, offering a bridge between traditional gasoline vehicles and fully electric models.