The 2025 Detroit Auto Show faced unexpected challenges as it reverted to its traditional January slot. Organizers had ambitious plans to use the famous Uniroyal Tire on Interstate 94 to promote the event, but harsh winter conditions thwarted these efforts. Despite the setback, marketing teams remain optimistic about future opportunities. The show ran from January 10 to January 20 and featured a variety of vehicles and interactive experiences for attendees. While attendance figures have not been released, organizers expressed satisfaction with the return to winter.
Marketing agency Lovio George had intended to adorn the 80-foot Uniroyal Tire with a striking banner showcasing a car racing towards viewers. This creative campaign aimed to captivate travelers entering the Motor City. However, severe weather conditions, including high winds and freezing temperatures, posed significant safety concerns. Steve Blow, representing Lovio George, explained that the team attempted to install the banner on January 3 but had to halt operations due to hazardous wind and cold. Safety remained the top priority, preventing further attempts during the show's duration.
The decision to return the Detroit Auto Show to its January schedule after two summers of adjustment was met with enthusiasm from both organizers and attendees. The winter setting brought a nostalgic feel to the event, reminiscent of its earlier years. Despite the challenges faced by the marketing team, there is keen interest in reviving the banner project for the next year. Blow indicated that discussions are underway to explore safer and more effective methods for executing this ambitious advertising plan.
The 2025 Detroit Auto Show successfully showcased an array of new and classic vehicles, along with engaging obstacle courses. Although the iconic tire banner did not materialize this time, the event still managed to draw considerable attention. The organizers' commitment to enhancing the visitor experience, combined with their resilience in the face of adverse weather, underscores their dedication to making each edition memorable. Plans for future innovations and improvements are already in motion, promising exciting developments for the coming year.
The BEND XPO in East Moline hosted an unforgettable three-day event that brought together thousands of car lovers from across the region. Over the weekend, the venue buzzed with excitement as visitors marveled at a dazzling array of custom-built rods and restored classics. The sheer diversity of entries made this year's show particularly special, with each vehicle showcasing unique craftsmanship and design elements that reflected decades of automotive evolution.
Among the highlights was the presence of Butch Patrick, best known for his role in "The Munsters." Patrick arrived in style aboard his famous Dragula, captivating fans who lined up for autographs and photo opportunities. From vintage posters to personalized memorabilia, Patrick’s charm and enthusiasm added an extra layer of nostalgia to the event. His interactions with attendees underscored the deep connection between pop culture and automotive history.
One of the most mesmerizing aspects of the show was the live demonstrations by pinstriping artists. These skilled craftsmen transformed ordinary vehicles into rolling masterpieces right before the audience’s eyes. The precision and creativity involved in freehand painting intricate patterns highlighted the blend of art and engineering that defines the custom car scene. Attendees were treated to a rare glimpse into this specialized craft, which has been passed down through generations.
The auction of freshly painted pieces generated significant funds for local animal shelters, adding a philanthropic dimension to the festivities. This initiative not only showcased the generosity of the community but also emphasized the importance of giving back while celebrating automotive heritage. The fusion of art and charity created a heartwarming narrative that resonated with everyone present.
The visual splendor of the show was immortalized by Full Throttle Photography, whose lens captured every moment of excitement and emotion. Photographer Brad Foster documented the event with stunning detail, ensuring that the memories of this extraordinary gathering would last long after the final day. His images vividly portrayed the passion and dedication of both exhibitors and spectators, offering a lasting tribute to the spirit of the event.
From gleaming chrome finishes to the expressive faces of attendees, the photographs told a compelling story of human connection through shared interests. They served as a testament to the enduring allure of classic cars and the vibrant community that surrounds them. As fans eagerly anticipate next year’s extravaganza, these images will undoubtedly inspire continued participation and growth within the automotive enthusiast community.